MATFORD / Strasbourg / France ( 1934 - 1939 )
Henry Ford wanted to set up automobile production in France and sought cooperation with Emile E.C. Mathis, who had been manufacturing his own vehicles in Strasbourg since 1905. The plant in Strasbourg, which opened in 1934, was an assembly plant under the management of Emile E.C. Mathis. In 1935, the “ALSACE” model with an American-made 8-cylinder engine was launched. In 1938, the “MATFORD 60” appeared, also with an 8-cylinder engine. The collaboration ended in 1939.
The brand name “MATFORD” is obviously a combination of Mathis and Ford.
That's why I'm starting with this photo, because the two red emblems exemplify the collaboration between Emile Mathis and Henry Ford:
There was a white and a red version of the emblem attached to the side of the hood. I don't know when each color was used. Do you know?
| Size | 10.7 cm x 3.9 cm |
|---|---|
| Year | 1938 -39 |
| Estimate |  |
| Size | 10.9 cm x 3.7 cm |
|---|---|
| Year | 1938 - 39 |
| Estimate | |
The first Matford badge was given this beautifully design:
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| original MATFORD emblem showing the name and six crowns |
| Size | 4.7 cm x 3.7 cm |
|---|---|
| Year | 1935- |
| Estimate | |
This emblem was affixed to the front of an impressive radiator mascot:
| Size | valuation for the mascot |
|---|---|
| Year | 1935 |
| Estimate |  |
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| original with some damages |
| Size | 4.8 cm x 3.7 cm |
|---|---|
| Year | 1936 |
| Estimate | |
Repro made by "La boutique de l`Automobiliste", recognizable by the central mounting screw ( see backside photo)
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This emblem bears the word “Alsace” in large letters and “MATFORD” in small letters, an interesting variation shown in 1935:
| Size | 4.8 cm x 3.7 cm |
|---|---|
| Year | 1935 |
| Estimate | |
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| 1935 advertisement with badge ( On this model, the headlights are not integrated into the fenders! ) |
The corresponding FORD V8 was also assembled in Switzerland and was given its own emblem, which was based on the design of the French emblems:
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| One of my favorite emblems, partly because it is so extremely rare. |
| Size | 4.8 cm x 3.7 cm |
|---|---|
| Year | c. 1935 |
| Estimate | |
 |
| I guess it is a trunk emblem, but I´m not sure |
| Size | 14.5 cm x 11.8 cm |
|---|---|
| Year | ? |
| Estimate | |
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| 1936 MATFORD for sale, seen in France in 2024 |
In 1938 / 1939 the MATFORD had a quite simple mascot: a horizontal 8 in an arrow head:
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| my MATFORD exposition with mascot |
MATFORD also built trucks. In 1938 the truck had a tin emblem only:
Size
| 5.7 cm x 3.2 cm
|
|---|---|
Year
| 1938
|
Estimate
|  |
For more emblems see older posts or top right of this page ( list of car makers ).
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