SEAT / SPAIN

SEAT   / BARCELONA / SPAIN  ( 1953 - today )

Why not talk about SEAT emblems ?  This major European car manufacturer was founded in 1950 and built the first car in 1953, so over 70 years ago. The letters “SEAT” stand for “Sociedad Espanola de Automoviles de Turismo”. The first vehicles produced under license were the Italian FIAT 600 and the FIAT 1400. The FIAT type 850 was also built under license and reached around 650,000 units. The first car with the brand's own styling followed in 1969. Volkswagen AG acquired a shares in SEAT in 1982 and took over the company in the early 1990s.

SEAT Licence FIAT 600 hood ornament

Size	16.7 cm x 8.0   cm
Year	1953 -
Estimate

no makers mark, only a parts number

850 Limousine:

at the beginning:   large FIAT letters, small SEAT letters

Size	4.4 cm x 6.6 cm
Year	1964 - 1973
Estimate

SEAT 850 SPORT had an enameled emblem:

Size	7.3 cm ( with frame )
Year	1969 - 1971
Estimate

backside without makers mark

Seat 124:

Size	8.6 cm ( with plastic frame )
Year	1968 - 1970
Estimate

SEAT become more self-confident: large SEAT letters, small FIAT letters

Size	4.8 cm x 7.9 cm
Year	1972 -1979
Estimate

SEAT 128  plastic badge with black background:

Size	5.7 cm
Year	1977 - 1979
Estimate

The SEAT emblem of the early 1990s was designed by graphic artists from the American advertising agency “Landor” and shows only the letter “S” in a design that stands for progress and dynamism.

 

 

Size	various sizes
Year	since 1982
Estimate

 

 

For more emblems see older posts or top right ( list of car makers ).

When using a smartphone please use the button webview.

BENZ SENDLING / GERMANY

 BENZ tractor / Mannheim / München/ Germany ( 1919 - 1931 )

When you read the name “BENZ”, you automatically think of valuable passenger cars or perhaps even trucks. But who knows that BENZ also produced tractors in the 1920s? Even in Germany, people are astounded in disbelief. But there was a co-production between Benz and Münchener Motorenfabrik. This tractor was equipped with one of the first diesel engines, still without a compressor. Benz Sendling emblems are hard to find, so I´m proud to be able to show one of the few emblems that have survived:

 

 

Size	8.8 cm ( with round frame )
Year	c. 1928
Estimate

 

backside without makers mark

 

 

 

one of the rare contemporary photos showing the emblem in a frame on the front

The design was patented and registered in 1920:

 

The almost identical design of the Benz Gaggenau emblem was patented and registered a year earlier.

 

 Here a comparison of the original emblems:

 

For more information about the famous BENZ company please click here.

For more emblems see older posts or top right ( list of cr makers ).

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LORRAINE DIETRICH / FRANCE

LORRAINE DIETRICH / LUNEVILLE / FRANCE  ( 1905 - 1940 )

The brand name was initially De Dietrich, then Lorraine Dietrich and from 1928 just Lorraine.
Production of passenger cars ended in 1934. In the following years, the company concentrated on military vehicles. The cross of Lorraine appeared on the radiators in 1905. LORRAINE DIETRICH was active and successful in racing, for example in the  Le Mans race in 1925 and 1926.

The DE DIETRICH started with TURCAT MERY designs because they had acquired a license from TURCAT MERY in 1902, which ended in 1911.

 So I´m proud to present you a very early DE DIETRICH radiator with emblem:

 

Size	15.7 cm x 4.2 cm (emblem only)
Year	1910
Estimate

 

 

 

 

 

 

very heavy, very large and very rare: the DE  DIETRICH radiator

 

1907 Salon de l´Automobile with an elaborately decorated exhibition stand

to my knowledge, an emblem like this one in the advertisement with the name"LORRAINE DIETRICH" and the word “AUTOMOBILES” has never been mounted on a radiator.

 

 

 

Size	7.8 cm
Year	1913
Estimate

Not to forget, there was also a solid brass radiator cap showing the cross of Lorraine:

unrestored LORRAINE DIETRICH seen in France in 2018

For a short time the previously monochrome emblem became two-colored and was given a light blue band:

Size	5.8 cm
Year	1919
Estimate

There was also a very attractive radiator mascot with an enameled cross:

Finally here comes the most beautiful radiator emblem from LORRAINE DIETRICH. To my knowledge this emblem was first used in 1922. It is very sought after by collectors.

 

Size	7.3 cm
Year	1921   - 1932

Estimate

There are a lot of variations. Here is a special one:

The last LORRAINE DIETRICH car had a modernized emblem still showing the cross of Lorraine:

On the radiator of the vehicle in the advertisement the modernized emblem shown above, but below the old emblem with the double cross

For more emblems see older posts or top right ( list of car makers ).

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TH. SCHNEIDER / FRANCE

TH. SCHNEIDER / BESANCON /  FRANCE  ( 1910 - 1931 )
 

Théophile SCHNEIDER, one of the founders of the famous ROCHET - SCHNEIDER, made conventional cars which competed without succes in first-class competition.
He started his own car production in Besancon, a small town in the east of France, in 1910.
In 1931 the last Th. Schneider was built. For me this car had one of the most sophisticated emblems ever made.

Size	4.0 cm x  14.7 cm
Year	1925
Estimate

backside without makers mark ( the green wire was added later )

1926 advertisement seen in Englebert Magazine

Here you see a  colored advertisement of 1925 so it is easy to date this emblem:

There are only a few advertisements by Th. Schneider. It looks as if the company did not have a large budget for advertisements. 

 

1920 advertisement published in the French OMNIA magazine

 

 To my knowledge there was only a second enameled radiator emblem:

Not as extravagant as the 1925 emblem. Here, the three initial letters of the company name were simply placed in a diamond shaped frame.

Size	9.6 cm x 5.8 cm
Year	1913
Estimate

 

 This emblem could also be precisely dated thanks to a sales brochure:

 

side view of the Th. Schneider automobile

 For more information about the ROCHET - SCHNEIDER automobiles please click here.

For more emblems see older posts or top right ( list of car makers ).
When using a smartphone please use the button webview !