SIDEA / CHARLEVILLE - MEZIERES / FRANCE

 

SIDEA / CHARLEVILLE - MEZIERES / FRANCE  ( 1912 - 1925 ) 

The company from Charleville-Mézières began producing automobiles in 1912. The brand name was SIDEA = Societé Industrielle  Des Etablissements Automobiles .

In 1924, Léon Demeester, who had previously managed Demeester and Jouffret, took over the company and changed the brand name to Sidéa-Jouffret.

 

They started with a quite simple brass emblem, only the letters were enameled:

 

Size	c.7.0  cm x 5.0 cm
Year	c. 1912
Estimate

 

 SIDEA sold vehicles to Italy and Scandinavia:

 

Italian advertisement

 

1913 SIDEA with Danish licence plate

 

 Later there was an enameled emblem:

 

 

Size	c.7.0  cm x 5.0 cm
Year	c. 1913 - 1923
Estimate

 

 

In 1924 it was all over and SIDEA was absorbed by JOUFFRET. The last model had this wonderful emblem:

 

photo courtesy Prewarcar.com

Size	c.7.0  cm x 5.0 cm
Year	1924
Estimate

 

For more emblems see older posts or top right ( list of car makers ).

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VOMAG / GERMANY

 VOMAG / PLAUEN / GERMANY ( 1915 - 1944 )

 

From 1915 to 1944, the company based in Plauen, Saxony, Germany, manufactured heavy trucks. The vehicles enjoyed a worldwide reputation. After the Second World War, the factory, which had already been severely bombed, was completely dismantled by Russian occupants and not replaced.

The brand name VOMAG is short for “Vogtländische Maschinenfabrik AG” (Vogtland Machine Factory). 

 

The first emblem was round and probably also enameled. However, I have never seen an original one. 

 

the round emblem was used from 1915 to 1921

VOMAG truck with round emblem showing above

1915 advertisment in Motor  Magazin by Braunbeck

Another advertisement showing the round emblem:

 

1918 ad in Motor Magazine by Braunbeck

 

In 1921 the VOMAG emblem became oval:

 

Size	c. 12 cm x 8  cm
Year	1921 - 1926
Estimate

 

 

1921 advertisement showing the oval emblem

From 1922 to 1936, the VOMAG script was  stamped into the radiator alongside the oval emblem on other truck models:

This VOMAG script was cut out of a radiator.

Size	c 25 cm  x 8 cm
Year	1922 - 1936
Estimate

 

 

1924 advertisement with oval badge

 

1928 advertisement showing a radiator with embossed script

From 1939 onwards, a logo was used in which the letter V was enclosed in a circle:

 

 

 

 

1942 VOMAG truck with round logo, seen in a German museum (Hartmannsdorf)

 

Last but not least, I would like to present this wonderful enamel sign. It is huge, measuring approximately 1 x 2 meters:

If I have classified the radiator correctly, it should be an enamel sign for a 1928 VOMAG.

 

For more emblems see older posts or top right ( list of car makers ).

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LLOYD / UK

LLOYD CARS Ltd. /  GRIMSBY  / UK  ( 1936 - 1939  / 1946 - 1951 ) 

LLOYD CARS Ltd. was a British motor manufacturer, founded by  Roland  Lloyd in 1936.

Please do not confuse this company with Lloyd, which was built in Germany before and after the Second World War. 

The Type 350, a genuine, very light cycle car, was built from 1936 to 1939. Immediately after the Second World War in1946 the company launched the Type 650. However, this was not a sales success, as the car was much too heavy and expensive, twice as expensive as a Ford Anglia, for example. 

About 600 vehicles were built by 1951, some of which were also exported. An original LLOYD 650 emblem is difficult to find because only a few were manufactured.

 

 

Size	7.7  cm 3.1 cm
Year	1946 - 1951
Estimate

 

 

backside without makers mark

 

 

The new LLOYD 650 was unveiled at a Cleethorpes trade fair in 1946

 

For more information about te German LLOYD  please click here.

For more emblems see older posts or top right (list of car makers).

When using a smartphone please use the button webview. 

MIKROMOBIL / HAMBURG / GERMANY

 

MIKROMOBIL / HAMBURG / GERMANY  ( 1920 - 1924 )

Another manufacturer that (almost) nobody knows. There isn't even an article about it on Wikipedia yet. In this respect, this post will now be the most comprehensive source of information about MIKROMOBIL-GESELLSCHAFT with a photo of the car and it´s emblem.

The MICROMOBIL - GESELLSCHAFT from Hamburg was founded in 1920.  The first version was launched in Leipzig the same year. It had an air-cooled 7/9 hp 2-cylinder engine.

In 1922 they offered a 6/24 hp version with a four-cylinder engine.  This vehicle was manufactured in Hamburg-Wandsbek, Johannesstr. 24. 

Not a single vehicle survived. The only remnant of this cyclecar is this emblem:

Size	c. 5.0  cm
Year	1921 - 1924
Estimate

 And here is the only contemporary photo I was able to find:

In this photo, you can clearly see that the vehicle has a round emblem. However, this could only be verified once an original was found. The photo is taken from the book “Das Klein-Auto von Ing. R. Hofmann”, published in 1924.

 

Their slogan was: Von Konstanz bis Kiel - im Mikromobil - das kostet nicht viel                                                              ( From Konstanz to Kiel—in a Mikromobil—it doesn't cost much ) :

For more emblems see older posts or top right ( list of car makers ).

When using a smartphone please use the button webview.
 

MERCEDES DAIMLER NUTZWAGEN / GERMANY

DAIMLER MERCEDES / GERMANY

This emblem is really difficult to date. However, it must have been used before 1926, i.e. before BENZ & Cie. and Daimler merged to form Mercedes-Benz.

The emblem also reads “NUTZWAGEN” (utility vehicle), whereas the usual term for trucks is “NUTZFAHRZEUG” (commercial vehicle). 

 

The manufacturing technique is also noteworthy. As  Bugatti, the enamel colors were not separated by metal bars. Instead, a type of screen printing technique was used.

 

Size	c. 10 cm
Year	c. 1920
Estimate

None of the advertisements I am aware of use the term “NUTZWAGEN” (utility vehicle). In 1921, for example, the name “LASTKRAFTWAGEN” (truck) was used by DAIMLER in the following advertisement:

 

 

I was even able to spot the emblem in question twice. Here it is still on the original brass radiator.

Based on the design of the radiator, I would date it to the early 1920s. Who knows more ?

For more emblems see older posts or top right ( list of car makers ).

When using a smartphone please use the button webview. 

REX SIMPLEX / GER

REX SIMPLEX / RONNEBURG / GERMANY  ( 1901 - 1922 )

The REX SIMPLEX of Ronneburg / Germany started car production under the name of REX in 1901.
Before they offered various components for car construction.
When using engines of their own design the name changed to REX SIMPLEX.

By the way, REX SIMPLEX that means:  KING of SIMPLICITY  !

They never sold much cars so you have to look years for a radiator emblem.
It is much easier to find a broche (as it was a public relation present ).

I´m starting with the last emblem of the REX SIMPLEX history when the fashion for building v-shaped radiators was at its height in Germany:

                     older than 100 years but in a perfect shape  ( thank you Viklit for the photo )

Size	c. 8.0 cm x 5.0 cm each
Year	1921 - 1922
Estimate

REX SIMPLEX emblem  with large crest (as found in the ground)

Size	10.0 cm x 6.5 cm
Year	1918 - 1920
Estimate

flat reverse without makers mark

contemporary ad 

restored emblem with small crest

 Meanwhile I was able to find an unrestored original:

the colors are different: red / black instead of green / white in the squares

 

In 1921 the factory was bought by ELITE (another small German car maker ) and the type 13/40 was offered for one year as  Elite Wagen.

Here you see the ultra rare radiator emblem still showing the REX SIMPLEX crest.

restored ELITE ( REX) emblem  (A.-G. = Aktiengesellschaft)

Size	10.0 cm x 6.5 cm
Year	1922
Estimate

1918 REX SIMPLEX showing the emblem on the radiator

Very few REX SIMPLEX vehicles have survived. But there was a drawing of a REX SIMPLEX emblem, which was made by the swedish boy Gustaf Moeller back in the 1920s. Gustaf lived near the ferry port in Helsingborg / Sweden and drew the emblems of the waiting cars there. What a great hobby that still helps and delights us a hundred years later:

According to Gustaf Moeller there was another oval radiator like this

1921 picture showing a v-shaped radiator with ( two ) emblems in droplet shape

1921 REX SIMPLEX advertisement

For more emblems see older posts or top right ( list of car makers ).

When using a smartphone please use the button webview.