May 8, 2015


ANSALDO radiator emblem
The Company Gio. ANSALDO & C., founded in Genova / Italy in 1853 was without doubt the biggest Italian steel producer. In 1919 they decided to produce automobiles. For this purpose they built  a large factory at Turino / Italy.  In 1931 OM bought the factory.
On all emblems you see two crossed canons, showing the origins of this forgotten  trademark.

Here I´m presenting you an ultra rare ANSALDO emblem. Look at the special technique:
there are no dams between the colors and there is a transparent enameled surface.

Dimensions 5.5 cm
Year1919 - 1931

Look at the motor meter and you see see the emblem !  The photo was taken in 1926/27.

ANSALDO radiator emblem

Here you see another version of the famous ANSALDO emblem with the two crossed canons.
This time the frame is chased and they used a transparent blue so that you can see the metal background showing sunbeams.

Dimensions8.7cm x 3.8 cm 
Year1919 - 1931

                                          Back of an original emblem. No makers mark

Have you ever seen these two particular ANSALDO emblems ? Don´t think so because these are prototype emblems made by the enamel works of BREGONZIO in Milano / Italy.
ANSALDO decided to use another design but these prototypes were never thrown away.
When BREGONZIO was liquidated in 2009 I was able to buy these fine pieces of art.

For more beautiful emblems see top right of this page (list of car makers).


Not much is known about the REILAND &  BREE TRUCK COMPANY of Northbrook / Illinois ( 1924 - 1931).
The first edition of Georgano´s encyclopedia of Commercial trucks, published in 1978, does not mention this firm. All I know is that they were in the goods vehicle business with a load capacity of one ton or over.  So this emblem is a hard to find item. You have to look years for it.

large REILAND & BREE truck emblem from the Lee Roy Hartung collection liquidated in 2011

10,0 cm x  6,2 cm
 1924 - 1931 


reverse with makers mark: S.D. CHILDS CO  CHICAGO

For more beautiful car or truck emblems see top right ( list of car makers ).


The MARION of Indianapolis started car production with an four-cylinder air - cooled engine in 1904. Later they added water cooled models.  Their best year was 1911 with 1,437 cars sold.
In 12 years they built a little bit more than 7,200 cars.
In 1915 the MARION became the MARION HANDLEY (see MARION - HANDLEY).

One of the most beautiful radiator emblems ever made was mounted on the 1914 MARION, showing the car itself.
 A very sought-after emblem.

very original radiator emblem missing the blue enamel around the MARION letters

Dimensions 5.5 cm 
Year1911- 1914

hard to see on top: makers mark from ROBBINS CO  ATTLEBORO MASS:

For more beautiful car emblems see top right ( list of car makers ).

Apr 28, 2015


The SOCIETA AUTOMOBILI LOMBARDA  (S.A.L.) started car production under the name of ESPERIA in Bergamo (Northern Italy)  in 1905.   It was a short lived company without any commercial success.
They offered boat engines, industrial engines and a four cylinder automobil with 20 or 40 hp.
In the 1908 Padova - Bolenta race an ESPERIA started from the pole position.
In 1909  S.A.L. was liquidated and the license to built the engine was sold to MACAGNO.
MACAGNO continued to build the model ESPERIA until 1913 using his own lovely emblem.

This emblem is from the BREGONZIO  collection that was liquidated in 2009.
Dimensions 10.9 cm x 6.5 cm
Year1905 - 1909

reverse without makers mark

Giovanni Macagno at the steering wheel in the 1908 race

N.O.S. emblem of the BREGONZIO collection
Dimensions 7.5 cm 
Year1909 - 1913

firewall emblem of  MACAGNO from the BREGONZIO collection

11,0 cm x  7,4 cm

 1909 - 1913 


For more beautiful car emblems see top right ( list of car makers).

Mar 30, 2015


The DAAG  (Deutsche Last - Automobilfabrik Aktien  Gesellschaftwas a short lived truck maker situated in Ratingen near Duesseldorf / Germany.

They started production in 1910 and closed in 1929. They built trucks in small numbers only so you have to look years for an emblem.

N.O.S. DAAG radiator emblem

11,0 cm x  7,5 cm

 1919 - 1929 


another DAAG emblem was monted at the engine block

contemporary DAAG advetisment

For more beautiful car and truck emblems see top right (list of car makers).

Mar 15, 2015


The JOUSSET automobile was named after the founder Louis Jousset. He started his car production in Bellac,  a small town in southern France,   in 1924 offering a sporting light car. In 1926 JOUSSET participated in the Le Mans race without success. In 2 years he sold 12 cars only so you have to look years for an emblem.

the two small holes in the outer ring  are not original

11,0 cm x  5,6 cm

 1924 - 1926 


reverse of an original JOUSSET emblem ( no reproduction known )

JOUSSET at  Le Mans  in 1926

For more beautiful car emblems see top right ( list of car makers ).

Feb 22, 2015


The CLULEY made in Coventry / Warwickshire from 1922 to 1928 was a typical British car of the early twenties using a proprietary 4-cylinder engine. Before they were in the bicycle business.
May be 800 cars were built so the emblem is a hard to find item.

Bildunterschrift hinzuf├╝gen

10.5 cm x  6.8 cm

 1921 - 1928


flat reverse no makers mark

For more beautiful car emblems see top right ( list of car makers ).

Feb 15, 2015


Robert  Craig Hupp started his  car production with a 2.8 liters 4-cylinder engine in 1908. This car lead Henry FORD to say: "Hope we can build as good a car as Bobbie Hupp".
Like CHEVROLET and DODGE they made SV engines until 1925 at medium prices.
The first year (1909) a total of 1,618 Hupmobiles were built. In September 1911 Robert C. Hupp left the company. His next car venture would carry his initials, though the R.C.H would not be a success.
The best year for the HUPMOBILE company was 1928 with 65,862 cars sold.
The last year was 1940. After a production of 319 cars only  they stopped the car production and went in the heating and air condition industry.

 It is a pleasure to collect HUPMOBILE emblems as there are so many versions.

Here you see the first enameled radiator emblem that they used for the Models K and N from 1914 to 1915.

early emblem of the 1914 Model K or N

 8.5 cm x 3.8 cm
1914 - 1915

In 1916 the HUPMOBILE emblem became round presenting the letter H only,  hoping that everyone would associate this letter with the name HUPMOBILE:

emblem with flittering letter H of the Model N

 5.8 cm x 6.8 cm
1916 - 1917

reverse of the original emblem with makers mark: ROBBINS CO  ATTLEBORO

On the next round emblem  - made for the Model R  -  you can read again " HUPMOBILE ". The letter H was not sufficient to identify the maker as there were more than a dozen  of car makers starting with the letter H.

Dimensions  5.2 cm
Year 1918 -1925

reverse of the Model R emblem

In the mid twenties a lot of automobiles presented a radiator  emblem made of German silver to symbolize the value of the car. It was before the chrome technology was used.

Dimensions  5.2 cm
Year 1925 -1926

In 1925 HUPMOBILE proudly presented their first car with an 8 cylinder engine, the Model E.
It became a bestseller so it is still quite easy to find an original emblem

Dimensions  5.4 cm
Year 1925 -1928

reverse without makers mark

The first HUPMOBILE with a six cylinder engine was offered one year after the HUPMOBILE 8 !
This type named Model A became the next bestseller.

Dimensions  4.4 cm
Year1926- 1927

After three years they designed a new radiator emblem for the next 8 cylinder generation,
the Model M:

Dimensions  5.3 cm x 3.5
Year 1928 

For the new Models  A and S   a new emblem in the shield type was seen at the radiator:

Dimensions  3.2 cm x 7.3 cm
Year 1928 -1932

The next HUPMOBILE emblem became a triangle that incorporated the older shield emblem.
The colors for the MODELC are white and black,  for the MODEL U black and orange and for the MODEL H blue and black.

Dimensions  6.2 cm x 7.8 cm
Year 1930 -1932

reverse with makers mark

The 1933 emblem repeated the style of the 1928 emblem and added the name HUPMOBILE on the crossbar of the letter, used for the Models F, I, K and W.

Dimensions  2.7 cm x 5.5cm
Year 1933 -1935

To my knowledge this is the last enameled radiator emblem in the HUPMOBILE history. It was curved to fit the streamlined radiator.

MODEL O 1935 emblem with vertical curve

Dimensions2.4 cm x  5.2 cm
Year 1935

 My HUPMOBILE exposition. Between the cars you find a dashboard emblem
For more beautiful car emblems see top right ( list of car makers ).