Th. SCHNEIDER / FRANCE

Thèophile SCHNEIDER radiator emblem

Théophile SCHNEIDER, one of the founders of the famous ROCHET - SCHNEIDER, made convetional cars which competed without succes in first-class competition.
He started his own car production in Besancon, a small town in the east of France, in 1910.
In 1931 the last Th. Schneider was built.

Dimensions	4.0 cm x  14.7 cm
Year	1925
Estimate

Here you see an advertisement of 1925 so it is easy to date this emblem:

radiator emblem with contemporary ad

STANLEY / USA

STANLEY was one of the best known of the steamers. Built up to 1927.
Really a lovely detailed emblem with 4 horses  on a chariot racing.
On the left side you see wheat and on the right side hop.
A must for the collector.

Dimensions	7.0 cm x 5.6 cm
Year	1925
Estimate

This is a bad repro. It is missing a lot of details and the blue enamel in the letters.
Also the backside is flat.

This is another repro. Still missing a lot of details. At least  the letters are filled with blue enamel as it should be.

You can clearly see the difference: on top the original STANLEY emblem.
The two other are reproductions.


For more beautiful emblems from other automobiles see top right of this page ( list of car makers ).

HANOVER Motor Company

The HANOVER Motor Company was organized in Hanover, Pennsylvania in 1921. It was a miniature of a full size car with an air-cooled twin engine. An unusual feature was the choice of left or right hand drive. In 1921 only 133 cars were produced. In 1922 they sold 25 cars.  That year the company moved to Buffalo, New York. The last years may be 26 cars were sold.

Emblem from the last years. The feather is symbolizing the light weight of the car.

Dimensions	4.9 cm x  6.4 cm
Year	1921 - 1927
Estimate

HANOVER emblem with contemporary ad

In this advertisement you can read: "  The demand for this wonderful automobile has forced the company to enlarge the facilities to manufacture and to make an output in 1922 that will aggregate 80 cars a day or about 21,000 for the year. "

The truth is that HANOVER´s total production for its entire history is a little bit more than 200 cars !

For more beautiful emblems from other automobiles see top right of this page ( list of car makers ).

YELLOW CAB MANUFACTURING CO.

The YELLOW CAB MANUFACTURING COMPANY was established in 1920 by John D. Hertz.
From 1921 the company manufactured passenger cars and light trucks.
The company was sold to GENERAL MOTORS in 1925.

Here you see three emblems dating from the first period:

radiator emblem of the YELLOW CAB

Dimensions	5.8 cm
Year	1920 - 1925
Estimate

 original radiator emblem without enamel

Dimensions	5.8 cm
Year	1920 - 1925
Estimate

Have you ever seen a radiator emblem showing the drivers side rear quarter view of the car ?

No?  But here it comes:

silvered radiator emblem

Dimensions	5.8 cm
Year	1920 - 1925
Estimate

reverse of three original YELLOW CAB MANUFACTURING CO emblems

For more beautiful emblems from other automobiles see top right of this page ( list of car makers ).

CORD / USA

Erret Lobban CORD , who cut such a swathe through the American motoring scene in the Twenties and Thirties with AUBURN and DUESENBERG, gave his own name to the first big-time, front-wheel-drive American car, the excellent but commercially dubios L29 model of 1929. Fewer than 4,500 cars were built. So you have to look years for an original emblem !

Original CORD emblem mounted as crank hole cover

Dimensions	5.8 cm x 4.2 cm
Year	1929 - 1936
Estimate

The original CORD emblem is a two - piece emblem ! The repro is as a one piece emblem.

So this is evidently a repro:

left: original with maker´s mark THEDLAULDCO                    right: repro without maker´s mark

Do you want to know where the design of the emblem is coming from ?
Errett Lobban CORD´s family came from Scottland so he used the scottish family emblem of McCord.

Thank you Guiseppe for the information

APOLLO / GERMANY

The German APOLLO manufactury started car production in  Apolda, a small town in Thuringia / Germany in 1910. The first years they were quite successful with the model PICCOLO.

Karl Slevogt, who had worked as engineer for LAURIN & KLEMENT , was engaged by APOLLO. A 1921 prototype with a V-8 engine was not put into production.

APOLLO radiator script

Dimensions	7.0 cm x 13.5 cm
Year	1921
Estimate

reverse without maker´s mark

APOLLO with contemporary ad

                                 If you look precisely you see the script on the radiator core !

For more beautiful emblems from other automobiles see top right of this page ( list of carmakers ).

ALFA ROMEO / MILANO and PARIS

Alfa Romeo is showing the city arms of Milan in Italy and a snake with a child in it's mouth. There are a lot of varieties of this emblem but they are almost always round. I'm showing a Alfa Romeo Paris emblem. Alfa built only 12 cars in Paris with this emblem. All the others are from Milan.

Dimensions	5cm
Year	1928
Estimate

Here you see a very, very rare rectangular ALFA ROMEO emblem. It is from the Bregonzio collection
(Milano / Italy) liquidated in 2009.

ALFA ROMEO emblem, flat reverse, no maker´s mark

Dimensions	6.1 cm x 3.7
Year	unknown
Estimate

For more beautiful emblems from other automobiles see top right of this page ( list of carmakers ).

MOON / USA

MOON Motor car radiator emblem

Nomen est omen: If your name is Joseph Moon  you have to put a moon on the emblem of your car you are producing. This emblem is from 1917 when Moon sold 1,933 cars. Not easy to find this emblem. On the backside there is a makers make: ROBBING CO ATTELBORO MASS

Dimensions	5.2 cm x 6.8 cm
Year	1917
Estimate

MOON radiator emblem. No maker´s mark on the reverse

This MOON emblem was one year only emblem. In 1915 you saw it on the radiator when MOON sold 1,713 cars. So you have to look years for it.

Dimensions	5.2 cm x 6.8 cm
Year	1915
Estimate

MOON Motor car St. Louis radiator emblem

This nice emblem is from the best selling MOON car. Their production peak was 1925 with 7,567 cars sold. A very sought-after emblem. But you still find an original, so don´t buy a reproduction.

Dimensions	5.2 cm x 6.8 cm
Year	1920 - 1924
Estimate

MOON radiator emblem

To my knowledge this is the first enameled MOON Motor car radiator emblem they built. I guess that it is from 1912. I have never seen a second one.
If someone has a contemporary picture or ad,  please let me know. It is a large emblem with a flat backside.
This one is reenameled.

Dimensions	7.8 cm x 5.3 cm
Year	ca. 1912
Estimate

For more beautiful emblems from other automobiles see top right of this page ( list of car makers ).

AUBURN / USA

AUBURN -  named after the town in Indiana - had been in existence since 1900 and had done well with a succession of Edwardians from high-wheelers to big Four and Sixes, using the Rutenber and Continental engines.
From 1924 on, when E.L. CORD took over, AUBURN became an outstanding company.
The new designer Mr. Crawford created an entirely new range of cars. The basic designs were advanced and consequently remained in production until 1930.

Here you see the very, very rare 1916 radiator emblem.Only 2,686 cars were built.

AUBURN radiator emblem

Dimensions	5.9 cm x 7.9 cm
Year	1916 -1917
Estimate

reverse of the 1916 AUBURN raditor emblem: no maker´s mark

In 1918 they presented the new AUBURN BEAUTY SIX and wrote this name on the radiator emblem so everybody had to believe that it is a beauty !

Dimensions	5.9 cm x  7.9 cm
Year	1919 - 1923
Estimate

reverse of the 1919 AUBURN emblem: no maker´s mark

1924 was a very difficult year for AUBURN. There was an over-production and more than 700 cars stayed unsold after fabrication on the company parking.
The first idea from Mr. Errett Lobban CORD was to chop the the top of these cars to give them a modern design. Also he added more chrome and a new radiator emblem.
While sales reached new records AUBURN turned to this black emblem, pronouncing that this firm was already established in 1900.

Dimensions	5.9 cm x  7.9 cm
Year	1924 - 1930
Estimate

After 1930 there was no enameled radiator emblem, only a smaller chromed badge:

Dimensions	4.0 cm x  6.2 cm
Year	1930 -
Estimate

reverse of the 1931 emblem with maker´s mark:  FOX COMPANY

For more beautiful emblems from other automobiles see top right of this page ( list of car makers ).