Jan 31, 2016


Not much is known about the German UTILITAS.
It was a cyclecar that was built in Berlin , Pariserstr. 51 from 1920 to 1921 only.
There was a two seater and a four seater model.
It was an assembled car with an engine from N.K.G.
There was no commercial succes. No car has survived.
To my knowledge  my radiator emblem is  the only piece that is left from this particular cyclecar.

     7.5 cm  x  5.0 cm     
 1920 - 1921


reverse of an original UTILITAS emblem: no makers mark

emblem with contemporary ad

For more beautiful car emblems see top right ( list of car makers ) or older posts.

Jan 24, 2016


The FOSTORIA Light Car and Co was active from 1915 to 1916. A total of 293 FOSTORIA cars were built by September 1916. Reportedly, the problem was the engine FOSTORIA had bought from Sterling Motors in Milwaukee.  They were lemons [ Kimes, Clark ].

Most likely my FOSTORIA emblem is the only original surviving emblem:

found in the ground 100 years after the car burned down

Dimensions7.9 cm x 4.7 cm
Year1915 - 1916

original emblem with makers mark:  S.D. CHILDS & CO CHICAGO

As it is incredible rare Harry Pulfer from California reproduced the emblem in the nineteen-sixties of the last century. As pattern he used a black and white advertisement.
As you can see the colors are different and the emblem is flat while the original is curved.

FOSTORIA radiator badge made by Harry Pulfer

For more beautiful radiator emblems see top right  ( list of car makers ).


The Fabricca Automobili Officine Trubetzkoy of Milano / Italy offered two types of light cars:
the 925 Normale with a high speed of 80 Kilometers ( 55 Miles/pH) and the type 925 Sport with a high speed of 120 Kilometers ( 82 Miles / pH).
It was a very short lived company (1925 to 1926 ). No production numbers known

They used a radiator emblem very similar to the FIAT emblem of that period (1921 - 1925).
Shape, size and colors are almost exactly the same including the design of the letter "A" (although mirrored compared to the FIAT emblem). I assume that by copying FIAT`s design FADIN intended to benefit from the excellent reputation of Italy´s largest manufacturer at the time

N.O.S.  FADIN radiator emblem

Dimensions7.0  cm with laurel
Year1925 - 1926 

left:  FIAT                          right:  FADIN

For more beautiful car emblems see top right ( list of car makers ).

Jan 17, 2016


Louis J. BERGDOLL immigrated to Philadelphia from Germany and created a  brewery which made him a rich man.
In 1910 he decided to build his own automobile  manufactory using the  best components  available ( Westinghouse motor, Warner Gear Transmission etc ).
He offered the four-cylinder Models 30 and 40 guaranteeing 50 and 60 mph, respectively.
In 1913 the factory went into receivership and car production was ceased.

The cars used a different emblem for the 30 - 40 hp cars, as was the custom at that time:

Model "30" emblem
     ca.  5.8  cm      
 1910 - 1913


As the Bergdoll emblem is rare and expensive Harry Pulfer of California  made a repro in the nineteen-sixties of the last century that you can see here:

look at the differences between repro and original

If you want to know more about repros made by Harry Pulfer look at the right side of this blog where you find in an alphabetical list  " Harry Pulfer " .

BERGDOLL badge with contemporary advertisement

For more beautiful car emblems see top right  ( list of car makers ).


Eugen ARBENZ of Zurich / Switzerland started his truck production  with a 1 1/2 tonner  in  1905.
ARBENZ sold the trucks around the world especially to Germany, Italy, Spain, Russia, Java, Sumatra etc.
During WW I  they doubled the production because of orders from the German and Swiss armies.
After the war they had financial problems as they were not paid by the Germany authorities.
In 1928 they company was renamed OETIKER.

Don´t be confused.  There was also an American car named ArBenZ ( in Ohio from 1911 to 1918).
To my knowledge this car had no radiator emblem,  only a script.

the world on the emblem symbolize the exportation success

     ca.  7.5  cm      
 1918 - 28


There was another version in red without the sun on top:

Here is the proof that it is the Swiss and not the American ARBENZ

For more beautiful truck and car emblems see top right  ( list of car makers ).

Jan 9, 2016


The CALEDON was a Scottish commercial vehicle manufacturer  who started production in 1919.
Before WW I the company offered trucks under the name of Scottish Commercial Cars Ltd.
The company produced under 200 vehicles a year.
In 1926 the factory was bought by Richard Garett but truck production was ceased the next year.

Caledon badge showing the Scottish flag

     ca.  12.0  cm  x  7.0 cm    
 1919 - 1927


For more beautiful truck and car emblems see top right ( list of car makers ).


The MARSHALL - ARTER of London was another short lived company offering light - cars from 1912 on.  First using  J.A.P. engines later they turned to 4-cylinder engines made by  Chapuis - Dorniers.  Car production was ceased in 1915. No car is known in existence today.

     ca.  6.0  cm      
 1912 - 1915


For more beautiful car emblems see top right  ( list of car makers ).


The LOCOMOBILE Company of America started car production at Watertown / Massachusetts in 1900. In 1922 the company was bought by William C. Durant to offer a luxurious automobile in his automobile empire.  The new type 88 for 1929 with Lycoming engine was officially announced  as the first Locomobile ever to wear a crest !
Here you see it:

     ca.  5.0  cm      


For more beautiful car emblems see top right  ( list of car makers ) .


The SILENT SIOUX of Sioux Falls / South Dakota started car production in 1908.      
They used a two-cylinder engine for a five passenger car.        
It was a short lived company. Car production ceased in 1909. 
If you believe the Kimes / Clark  Standard Catalog of American 
                                            Automobiles only five cars were built.                                                         
I´m so sorry but it is not known, if the SILEWNT SIOUX automobile had an emblem or a script. 

                                            What you see here is the badge of an Oil Burner made in Orange City / Iowa !!!                                                             

                                  no valuation   for an Oil Burner badge     !                     

Thank you Murray and Mike for the information and this picture

For more (real)  car emblems see top right  ( list of car makers ) .


The ALSACE Automotive Products Co of New York   was another very short-lived company that built a modified PIEDMONT car for export only. So this car had right-hand drive. It was showed at the International Automobile Show in London in 1920.  No big sales followed and in 1921 they stopped car production.

     ca. 7.5 cm  x  3.5 cm   
 1920 - 1921


Harry Pulfer reproduced this emblem in the nineteensixties using an advertisement as pattern.
This is the result:  nice but  quite different:

flat reverse of the repro

For more beautiful car emblems see top right  ( list of car makers ) .

Jan 8, 2016


Rudolf LEY started his automobile production in 1906 with the type LORELEY. This was a fine marketing idea because the LORELEY is a well known rock on the German river Rhein. Later he called his daughter Lore so there was another play upon words.
LEY never was a mass producer of cars so his automobiles were too expensive and he had to stop automobile production in 1927.  There are 8 LEY cars still known in existence.

Here you see the 1914 radiator emblem as shown on a 1914 sales brochure

Dimensions12.7 cm  x 14.7 cm
Year  1914

There have been some more LEY radiator emblems:

The letters stand for Rudolf Ley

Dimensionsca.  4.5 cm x 6.5 cm
Yearca. 1924

Just after WW I  another LEY  emblem was mounted on the radiator:

every LEY emblem is a hard to find item

Dimensions ca. 5.0 cm 

reverse of the 1919 radiator badge

For more beautiful radiator emblems  see top right of this page ( list of car makers ).

Jan 3, 2016


HENSCHEL and Son  ( HuS = HENSCHEL und Sohn) was a German locomotive, aircraft and vehicles builder founded in Kassel in 1810 and starting as foundry. In 1848 they sold the first locomotive. In 1925 they offered the first truck, a Swiss licence of F.B.W.
Production of trucks ceased in 1974.

vaulted emblem with letters  HuS = Henschel and Sons

Dimensions6.5 cm x 7.5  cm 
Year  1926

HENSCHEL advertisement of 1926

HENSCHEL emblem with original holes

Dimensions6.1 cm x 7.1 cm
Yearca.  1930

reverse with makers mark from WILH. DEUMER  LUEDENSCHEID
HENSCHEL brass emblem

Dimensions7.2  cm x 9.0 cm
Yearca.  1933

rare HENSCHEL Aircraft badge  

For more beautiful truck and car emblems see top right ( list of car makers ).

Jan 2, 2016


There had been more than one car manufacturer with the name FRONTENAC in car history.
The first in Newburgh / New York ( 1906 - 1913), the second in Indianapolis / Indiana ( 1912 - 1925)
and the third in Leaside ( neighborhood in Toronto )  Canada (1931 - 1933).
In 1931, at the end of the DURANT car history, the Canadian DURANT factory became independent.
FRONTENAC were based on DURANT cars, but the name was dropped.

The first two FRONTENAC emblems had the form of a shield:

Part of the Murray Shears collection

Dimensions3.5  cm x 5.0 cm
Year1931 - 1932 

Part of the Murray Shears collection
Dimensions3.5 cm x  5.0 cm
Year1932 only

In 1933 the emblem became round:

very small radiator emblem:  3.6 cm

Dimensions3.6  cm 

the emblem was made in USA and imported from Bastian Bros
Dimensionsca. 3.6

For more beautiful radiator emblems see top right ( list of car makers ).