AUDI /GERMANY ( 1910 - 1939 ZWICKAU and 1965 to date INGOLSTADT )
AUDI
was founded by August HORCH in 1910 as he had to leave the HORCH
factory. AUDI is the latinisation of his name). 6 and 8 cylinder were
the mainstay. AUDI became part of the AUTO UNION in 1932. A small AUDI /
DKW / PEUGEOT hybrid appeared in 1931. The AUDI production stopped in 1939. The next Audi was the type 60 from 1965. It was a revised DKW F 102.
After the WWII in 1965 AUDI became the up-market badge for VW.
Here is the first enameled emblem in the history of AUDI. The rivets on the left and right of the emblem are purely decorative elements !
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| Until recently, it was not known that this emblem was also used with enamel. Only the pure brass version was known. |
Size
| 8.3 cm x 6.0cm |
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| Year | 1913 - 1914
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backside with makers mark from CHR. LAUER
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| the emblem lay in a shed in Montenegro for around 90 years |
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| in this advertisement from 1914, the emblem was already painted blue |
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AUDI with polished brass emblem, seen in a German museum (Zwickau)
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There was also a reproduction of this particular emblem:
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perfectly flat repro backside
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another AUDI advertisement showing an emblem in the style above (collection Michael Schlenger)
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Audi also used an identification plate that was mounted under the hood:
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| AUDI plate made in the " Art nouveau " style |
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1914 advertisement
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AUDI in WWI ( 1917 )
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1917 advertisement: no need to show the car when you are so proud about your emblem
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enameled AUDI emblem in the style of the ad shown above (backside with makers mark from LAUER)
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Size
| 3.6 cm x 5.0 cm |
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| Year | c. 1914 - 1917
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In 1920 appeared the emblem which shows the signature AUDI is still using today:
Size
| 8.3 cm x 6.5cm |
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| Year | 1920 - 1934
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| Estimate |
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backside of an original emblem, no makers mark
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By chance, during my research I found this advertisement for Josef Preissler's factory.
At the top left you can see the AUDI emblem. So it was manufactured by J. Preissler.
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| original document for the trade mark (logo) registration |
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| ancient AUDI factory still showing the contemporary script in 2019 |
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1921 advertisement and a recent emblem: still the same letter - style
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oval AUDI emblem in shape as found ( someone drilled two holes in it.....)
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after polishing you can see that it was chromed, so it is a later version
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more than hundred years later: all emblems still in the same style
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brass hubcaps with old fashioned AUDI script, used before WWI
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new AUDI script with large letter A
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1924 advertisement with the new AUDI 1 emblem
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In 1929 there was a new emblem with the town´s coat of arms of Zwickau / Saxony
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| wanted: don´ t hesitate to offer me this emblem |
Size
| c. 8 cm x 6 cm |
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| Year | 1929 - 1930
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| 1929 / 30 AUDI Typ SS, seen in a German museum |
After WWII there was a very similar emblem made of chromed sheet metal.
But I don´t know where and when it was used. Do you have an idea ?
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1927 AUDI advertisement showing the old oval emblem on the radiator and the new AUDI 1 emblem printed in a circle
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In 1930 the new AUDI front emblem was mounted on the radiator shell
showing a big 1 on a hemisphere, but it was already registered as a
trademark in 1924.
Size
| 4.0 cm x 6.3 cm |
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| Year | 1930 - 1938
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| Estimate |
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Pay attention, there are reproductions so look at the backside:
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| left: original right: repro |
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1931 / 1932 advertisement
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this
is a very special AUDI 1 emblem, because the outline is 100% the same
as a DKW emblem because the AUDI Type P used the DKW radiator shell
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Size
| 3.7 cm x 6.4 cm |
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| Year | 1931
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| Estimate |
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The DKW-style AUDI emblem was used on the AUDI Typ P in 1931
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The
AUDI P from 1931 was a cheap AUDI to boost the production numbers. It
was no more than a DKW 4=8 with an engine from the PEUGEOT 201.
Therefore I guess the letter "P" stands for PEUGEOT. Only 327 AUDI type
P were made, so it is a very, very rare emblem (thank you Martijn for
the information and the following photo !) .
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1931 AUDI typ P (photo Martijn van Zwieten)
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1926 advertisement showing on the radiator the blue oval emblem and top left the a new AUDI 1 emblem
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| AUDI 1 emblem (size: 6.1 cm x 9.0 cm ) never seen on a car ?! |
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| 1924 advertisement showing the AUDI 1 emblem |
In the nineteen - thirties there was also a ( rare ) dashboard emblem:
Size
| 6.5 cm
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| Year | c. 1934
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| Estimate |
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enameled horn button of the nineteenthirties
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Size
| 6.2 cm (with brass ring )
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| Year | c. 1932
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Finally I found a spare wheel emblem that was used in the nineteen - thirties also:
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| size: 11.5 cm x 8.2 cm |
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AUDI sparewheel emblem, but the wheelcover and the emblem doesn´t match
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For more emblems from see older posts or top right of this page ( list of car makers ).
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