May 5, 2013


DIXI / EISENACH / GERMANY  ( 1904 - 1928 )  
Before the name DIXI was used in 1904 the factory started under the name " Fahrzeug Fabrik Eisneach " .
And before it became BMW in 1928 it was DIXI for 24 years. 
The most successful vehicle in the company's history was a licensed version of the AUSTIN Seven, which was given the name DIXI DA 1.
Here you see the oval emblem with a yellow centaur on a blue background. This is the rarest version.
DIXI radiator emblem
my all time favorite DIXI emblem because of the three colors


5.6 cm x 6.9 cm

the large DIXI emblem is from a truck


Four stars for the truck radiator emblem:

10.5 cm x  8.3 cm
Yearc. 1910 - 1918

DIXI truck: radiator with mascot, emblem and painted script. What more do you want ?

display of a black emblem on a contemporary advertisment showing the same emblem 
5.6 cm x 7.1 cm
Year1921- 1928

1925 advertisment showing the emblem on top of the radiator

Very early DIXI radiator with mascot. The DIXI name is engraved only.

One of the oldest DIXI radiator emblems. It was painted in red, not enamelled.

1904 DIXI radiator emblem

The radiator mascot on the photo above was available with and without a crown. It was patented without a crown:

the mascot was registered and patented in 1904

mascot without crown

1918 advertisment, the last year of the Great War.

display of a DIXI emblem collection ( the black and the white badges are bicycle emblems )

In some emblem collection you find this DIXI emblem:

What was it for ?

This emblem has never been seen on a car, but what was it for ? The theories differed widely. It was even thought to be a vacuum cleaner emblem. Now I have finally been able to clarify it: it is a motorcycle tank emblem!

Not only DIXI but also ROSENGART, BANTAM and DATSUN acquired a license from AUSTIN.


For more  car and truck emblems see older posts or top right ( list of car makers ).

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