MARMON ROOSEVELT

MARMON  ROOSEVELT radiator emblem

Imagine FORD or GM is showing the portrait of Clinton, Bush or Obama on the radiator in 2013. 
Unbelievable. But in 1929 it was possible. Here you see the President of the UNITED STATES:  THEODORE ROOSEVELT.
And no, it was not a real success but it was the first straight eight for less than $ 1,000.
In 1931 it became the Model 70 MARMON.

Dimensions	4.6 x  3.8 cm
Year	1929 - 1930
Estimate

Contemporary ad with radiator emblem

 

 

 

brochure with emblem

 

 

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MATFORD / FRANCE

MATFORD / Strasbourg / France ( 1934 - 1939 ) 

Henry Ford wanted to set up automobile production in France and sought cooperation with Emile E.C. Mathis, who had been manufacturing his own vehicles in Strasbourg since 1905. The plant in Strasbourg, which opened in 1934, was an assembly plant under the management of Emile E.C. Mathis. In 1935, the “ALSACE” model with an American-made 8-cylinder engine was launched. In 1938, the “MATFORD 60” appeared, also with an 8-cylinder engine. The collaboration ended in 1939.

The brand name “MATFORD” is obviously a combination of Mathis and Ford.

That's why I'm starting with this photo, because the two red emblems exemplify the collaboration between Emile Mathis and Henry Ford:

There was a white and a red version of the emblem attached to the side of the hood. I don't know when each color was used. Do you know?

Size	10.7 cm x 3.9   cm
Year	1938 -39
Estimate

 

 

Size	10.9 cm x 3.7  cm
Year	1938 - 39
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The first Matford badge was given this beautifully design:

original MATFORD emblem  showing the name and six crowns

 

 

Size	4.7 cm x 3.7   cm
Year	1935-
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 This emblem was affixed to the front of an impressive radiator mascot:

 

 

 

Size	valuation for the mascot
Year	1935
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original with some damages

 

Size	4.8 cm x 3.7   cm
Year	1936
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Repro made by "La boutique de l`Automobiliste", recognizable by the central mounting screw ( see backside photo)

 

 

This emblem bears the word “Alsace” in large letters and “MATFORD” in small letters, an interesting variation shown in 1935:

Size	4.8 cm x 3.7 cm
Year	1935
Estimate

 

 

 

1935 advertisement with badge ( On this model, the headlights are not integrated into the fenders! )

 

The corresponding FORD V8 was also assembled in Switzerland and was given its own emblem, which was based on the design of the French emblems:

One of my favorite emblems, partly because it is so extremely rare.

Size	4.8 cm x 3.7 cm
Year	c. 1935
Estimate

 

 

I guess it is a trunk emblem, but I´m not sure

Size	14.5 cm x 11.8  cm
Year	?
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1936 MATFORD for sale, seen in France in 2024

 

 In 1938 / 1939 the MATFORD had a quite simple mascot: a horizontal 8 in an arrow head:

my MATFORD exposition with mascot

 MATFORD also built trucks. In 1938 the truck had a tin emblem only:

 

Size	5.7 cm x 3.2 cm
Year	1938
Estimate

 

For more emblems see older posts or top right of this page ( list of car makers ).

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SCHACHT / USA

SCHACHT truck radiator emblem

The SCHACHT company was an old-time buggy builder that began  car production in 1904. They became famous for their Highwheeler. Their slogan was the "Invincible Schacht".
They built ca. 9,000 cars in 10 years. The last year was the best year with 1,246 cars sold. But it was not enough so they turned into the truck production.
This emblem is from the Lee Roy Hartung collection / Chicago that was put up for auction in 2011.

Size	11.1 cm  x 8.9 cm
Year	1930 - 1940
Estimate

SCHACHT original backside

 Pay attention. There repros without manufacturers mark !

1937 advertisment

For more emblems see older posts or top right of this page ( list of car makers ).
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SAYERS & SCOVILLE

SAYERS & SCOVILLE radiator emblem

The SAYERS was in business from 1917 to 1924. Production in1917 had been approximately 100 cars; it is douting that the annual output surpassed twohundred units in any single year following [Kimes, Clark].
In 1924 they built a car called the S & S. Here you see the original emblem. On the back there is a manufacturers mark: GREENDUCK CO CHICAGO. 
There are repros without this mark.

Dimensions	6.5 cm x 4.6 cm
Year	1924
Estimate

on top you see the back of the original with maker´s mark

For more beautiful emblems from other automobiles see top right of this page ( list of car makers ).

HOL-TAN (1908 MOON) / USA

HOL-TAN radiator emblem

The HOL-TAN Company started as motor vehicle dealer in NEW YORK. In 1909 they built their one and only car:  a four-cylinder  25 hp MOON with new coachwork. It was a very expensive car in the $ 3,000 range. In 1909  HOL-TAN returned being a dealership exclusively [Kimes, Clark].

It is so rare, that Harry Pulfer made a nice repro that you can see in this picture.

Size	5.5 cm
Year	1908 only
Estimate

For more  emblems  see older posts or top right  ( list of car makers ).

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SALMSON / U.K.

 BRITISH SALMSON  AERO ENGINES Ltd. / LONDON / UK  ( 1934 - 1939 )

There was also a British SALMSON. From 1934 to 1939 they built cyclecars for racing but also conventional cars.
You see an aeroplane engine with nine cylinders and a lot of details on this wonderful emblem.
Only 350 cars were built.  A collectors dream !!!

 

emblem showing a 9-cylinder aero - engine

Size	11.1 cm  x 8.9 cm
Year	1934 - 1939
Estimate

 

backside without makers mark

 

cover sheet of a 1934 sales brochure

Under the hood is not an aero engine, but a conventional  4-cylinder:

on every page of the sales brochure you find the emblem

 

There was also the French SALMSON Company. For more information please click here.

For more  emblems from other automobile see older posts or top right of this page ( list of car makers ).

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LOUIS CHENARD / FRANCE

LOUIS CHENARD  radiator emblem

LOUIS CHENARD was a Parisian entrepreneur who made small family cars in small numbers.
This car manufacturer existed  in Colombes near Paris from 1920 to 1932
There is not much known about this factory, but this entreprise has nothing to do with the well known CHENARD et  WALCKER !

Size	7.5 cm x 3.8 cm
Year	1920 - 1932
Estimate

 Finally I found a brochure showing the emblem above:

Publicités automobiles CHENARD (source: GUER1306 - Lot 1 - Média 54 - Archives de la Somme https://archives.somme.fr/ark:/58483/tpsdbrjvwz5l )

If you want to see emblems from CHENARD & WALCKER please click here !

For more  emblems  see older posts or top right of this page ( list of car makers ).

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CITO Germany

CITO  radiator emblem

The CITO started car production in 1905. The used the German FAFNIR engines in their first model.
Later they used the French ASTER engines. In 1909 the last CITO was built.
Here you see a CITO radiator emblem. 

Finally I was able to find a contemporary photo showing a CITO radiator with emblem:

it is hard to say whether the emblem was round or oval

For more emblems see older posts or top right (list of car makers)

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KING MOTOR CAR DETROIT

KING MOTOR CAR radiator emblem

Charles Brady KING  built his first car in 1896. He was an engineer,architect, musician, artist, writer, painter and yachtsman. In 1911 he started a real car production. 860 cars were sold. In December 1914, two month after CADILLAC, KING was on the market with an V-8 too. Advertised as "the world´s first popular priced Eight." [Kimes, Clark].
In 1915 they sold 2,670 car. Their best year was 1916 with 3,000 cars.

Here you see a 1918 radiator emblem.

Size	6.1 cm x 5.8 cm
Year	1918
Estimate

backside of an original KING radiator emblem

KING 1915 radiator emblem

Size	7.2 cm x 5.0 cm
Year	1915
Estimate

KING emblem with contemporary ad

KING radiator emblem

This radiator emblem is made in German silver. It is the last radiator emblem used from 1920 until the end of the KING Motor Car Company in 1923. The two holes are not original.

Dimensions	5.4 cm
Year	1920 - 1923
Estimate

backside of an original KING radiator emblem from 1920

 

 

 

sales brochure showing the 1915 emblem

 

For more  emblems from other automobiles see top right of this page ( list of car makers ).

When using a smartphone please use the button webview.