NAG / BERLIN / GERMANY ( 1902 - 1934 )
Neue Automobil - Gesellschaft (NAG) was a German automobile manufacturer in Berlin.
In 1915 it was renamed Nationale Automobil - Gesellschaft (NAG).
In 1902 they started with the 1 - cylinder "Klingenberg Motor Car".
In 1924 NAG partnered with BRENNABOR, LLOYD and HANSA to form the GDA ( = Gemeinschaft Deutscher Automobilfabriken) to prevent competition from destroying them all.
It proved successful for NAG.
![](https://blogger.googleusercontent.com/img/a/AVvXsEid9AZ-F09WhipMBYV_Ga4yTJ9-gyUB1QPJoxbSWtpzDouOKyvT--S3Ti-7P__J74M1caoPd4toYHF4b4tEsJxzqK7-WQH5J9SC0rjw3mJyOQf2fOSpOavjQkzbmpZaBcoHn1J4-IGvxeF0TFsZiwzb0NvVPK4Te-rV5tLL9MuNSAJx0ZPwtjIjI6h2=w346-h400) |
The first NAG emblem was patented and registered in 1908. To my knowledge there was never an enameled emblem like this.
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq4p9itJKlcXpfDkQbWqRg1lufqqLAfPYl_NGBaE4RhomU0ftKAEt-dFd4LUT4iFE0H4B0U8MQdX0vqU9V7ituFlQjaNh-GyFzpa0Ix7bYPr9Dd5aFXDe4bOBUckH8yjcd-fD6AY_R1_BMrxxB2Usqp4aJeJ4kPBhSOT1tdhN-TB0VwOv-Ot5JQUGn/w400-h280/NAG%20ad%20in%20AAZ%201907%20(2).jpg) |
1907 advertisment for the Austrian market
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkHP8JA9EplPe5D6ZjwU7BcZ_s76_qDo9IAVbxYAu3OQ1hEOZYyIVwYB6Y8I9FL6SJ45T8eMC_pZ5dm8W15U44Uw3Z_WMTAgRDGbp5OQHBRa5Hfd4ExWNm63oYJew9ACCgTi3cAwi35sU/s400/NAG+quadratisch+mit+Schrauben.JPG) |
First enameled NAG emblem. It was screwed to the radiator |
Size | 5.6 cm x 5.0 cm |
Year | 1908 - 1909 |
Estimate |
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4fuGI4qV0jUDFdx3uqnEcrP_J3Xot8O2I9L-Td6qb8a3S1IcJlVI_YyBScxS7QKiR5ugzxRmpeu3tnNYY95fTMn6Xp3c-tWQJW56SyRKIR2JmQLqOD8-qrqviEw-sNt3Pzrbwr7NZggc/s320/NAG+first+badge+logo+plakette+with+holes.jpg) |
first NAG emblem ( see above ) after polishing |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFOaZEGhVegqMlrvo5nf-cEqqibbSYK8lpZiUT05bufX0hdvSsIqwo7n3SVCG43VKRu4WjGzQkkb3fXZlv4SlUDkt4o1Yoa9vWIqv0E-uKVv9yx-welQX3ZmHdLffm1xql2G0xwUMtrHM_aiKRfZ1fvTnHzXV9X_HzyKzh_yA92K9eItlG3yBNii0V/w400-h300/1911%20NAG%20neue%20Oldtimer%201914%201918%201912%20Prospekt%20Reklame.jpg) |
1911 advertisment still with the old emblem
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHKZr5uM1Bg9mS1BsQXuxU7AQC1FSrM14abwZ9kHFdCRaUlcGr4bSMvrKkID66lXRPTsW9_1qc50tDcoqXQ5Etoe_XG-ENl4mskvfTUr5EjbKAVTYKfY6K0-iNeW103eB-4TazT8CIWB8/s400/NAG+radiator+emblem+badge+Berlin+vintage.JPG) |
NAG emblem with frame |
Size | 5.6 cm x 5.0 cm |
Year | 1923 - 1926 |
Estimate |
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcz3Ipdulef0Q-UPTFEF_m3mymGO78UuZolxE65_SUK_vbMGhuR0PHrpvinssVLLaf8dzbAWzvljdXawo6wcTQvH9VlD6K6rxl76gOcpQ6VYaAu9nX9FxKbCImy9g7SV6gNV904aHtXHY/s400/NAG_Berlin_Oldtimer_1924_1928_1926_plakette%255B1%255D.JPG) |
see the emblem on the bar between the headlights |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgi-KPBjH3WrqfqmWxvoOpacLsyWW8nro8239djLNj9IIJakpOmMHZNTij7eJYpAd8s1dMqmPFtfy6DqcJ3jKAzOygJGfgMoxxViK_iE8M4_FiR3gnu7t7NSEpCAFY-22cQa9FU0uvIj8g/s320/NAG+hub+cap.jpg) |
1920 NAG hub cap |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA2ZsSVbqxAisloVSCkPBME9u1c583CQxvle6_dIl3cgy5hobrnVMJjMEiJCKSAQLNjijGQr0HQpEALMrVeLCqUYw6BwZU8DukhCncbMCqtEIajXXpbZsy5o_JOLb9SUvpTjhF3-hpfic/s400/NAG+1924.jpg) |
1924 advertisment celebrating a new world record and showing proudly the emblem |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFbE5gD483iEeS9fN7XKVtjivfRVOv1P5G_jc6jIqXUyHER3jPiK2sYIVLAxGiOy6Ppndvy2toQrBWY2kkNhL7CYXqwJ3yy-WNSXWmS21JJKEq-pcVzknCAhgXuh10CzgqutGWfUaqzS4/w400-h300/NAG+radiator+emblem+badge.JPG) |
another variaton of the NAG emblem |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQj36yLB2NPlFqsG7pQHdRz3BVrsnuq-033Mvr5lnWKmzysgYF5ynC_XaM7TJL15MS4v81ddofCkdCFftYesJacvWfPjcp9F1f3gCscmGFgdLHOPejJdp5LPQ7ix4mDMuLjlJCsP3lvp1crzOfzM8hW7O0LWiD3RO1K9Q6pCiuVA0gQzL_xaFDf9mp/w453-h640/NAG%201927%20Motor%20(3).jpg) |
1927 advertisment with two emblems ( top left ), the building in the background is still existing
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAYfDLEY0sNTstSS15hDEXKvbXujKTT6wmu8c4qqdJYYvC8pmMkzbjP9MNZcT19xOXRL6COzL1k2mCYIAy7lBHXcIXLwzjKDGN3gsgIaleErGNEIvVtfOhmBzWZ8AkYiNxQWWr13w469U/s320/NAG+automobil+vintage+emblem.JPG) |
next variation of the NAG emblem |
In 1926 Siemens - Schuckert, who built PROTOS, sold their car division to NAG . PROTOS cars were built for a short time under NAG management, but production ceased in 1926.
So here you can see the 1926 emblem:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzuXJdhyphenhyphenLqTkqyEqxTnRhz-Hx1Pswv0iFOi2pdejhGo-AQRd6ahSdwYrkX9LFmpqo1-WTdMMkHayhEyY4ChG7AG5ztcVH_Wu7fBe9IIvhfwiPOQP6u8lZFPEX4K77ScA1mgjnPMnVTUHU/s320/NAG+PROTOS+1926+emblem.JPG) |
1926 radiator emblem |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVItd7TOQEOwO79u5fC2lY-3hwEahUDLdYzmFW4s-6DoqV2RUf2__BnTzRfdQjVxXu0WPhXQlJo4tHKNW75W13KdLon8Psnibnvq7qkepTXlzZmziCyPXbEIRaaQ4Z72LwU3_LEoz0kWRS7v_fRwkzPw8hNIOowBadZ_fRldnPBNigp4wpHcb8HxTA/w285-h400/NAG%20PROTOS%206-Zylinder%20anzeige%20Oldtimer.jpg) |
1926 advertisment for the 6-cylinder NAG PROTOS
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitaXc4v_dVBMgsihkhi5KmYxubZyWpcYxnzGuEfjAWfXtbr1iNHplLz3BSy1jOXnZ7PcUsFZ2olLK4d45Z6ZJHsEHWZf8i_bts1YENl9k3-MmuahBodVmipoBn036ZQUFAkouoJcPWslM/s320/NAG+PROTOS+PR.jpg) |
1926 sales brochure showing the emblem |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhn_KxYwGJQJMlgJOI_Mwuhi916KNd9Oib2IC54MhKt-tryAIeLaYqoXp5x52f5I5sPPUaio2gziW5F6zw5pNkLUgAbE9EWH8I1oPVf9qbCsyMNt3XF7pFptqYE2o1e93ZQmViWWvCKhyphenhyphenQ/s400/NAG+PROTOS+OLDTIMER+Prospekt+Anzeige.jpg) |
1928 advertisment showing the last NAG - PROTOS (type Baden - Baden) and a rare special emblem |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGc4J8dYT1OeKj826FsPNAzfIH1wv2vR6kotxHizcD7ZohP3Cw9yObIkRId5ogJhqnXGQ1z1Rz2-RI9mCmNNvvJOrVRcxVzA6t9IzIN2H8TRyPyFsrBjJag_rAeZEB2hnl1v0OzgIdD0lp2B01LOlGNrphLuNiMlACeRltr-6gpp-fjzrZklCRo66my0k/w444-h640/Hansa%20NAG%20Brennabor%201928%20anzeige%20with%20badges.jpg) |
1928 advertisment for GDA vehicles ( NAG, HANSA and BRENNABOR )
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![](https://blogger.googleusercontent.com/img/a/AVvXsEj0rx6VuXfPtHDWNwtbJNXOyiOV2rzh6Q0-3H8_YY_-WxvAmFbWtmyV86-jdy8fH9lZVoyEC85howkLbAAZz4C1WktKV2wEiPj_p5rElvrZW0-Ad8HphRdMCBuIUb15pWYJ7xppkHwz6LO_g4RkJFaAjH0XwzjndiKqbAB_YbLaoZnWGZgPsXdS7qv9=w321-h400) |
last NAG PROTOS radiator emblem before the factory was closed
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuapnKvnQZ_X-dEqMN9P_al6UA79P1-ojOgOhuz0bSB3F4hOjPnyIOoLQedKpOL9iUJce8cjPMAHhGFEEnkXpjbqCeRSzdBwFdH_mLJKbmCYlM68CdhjRFTdLx--4JrxzjA64PI08MEkz_7KIiNFLIBfkFLBQmqquewuMAc24jhTknQ7xuc35uyi-8/w413-h640/NAG%20Protos%2016.80.%20PS%20Oldtimer%20badge%20plakette.jpg) |
1928 advertisment with emblem
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![](https://blogger.googleusercontent.com/img/a/AVvXsEg-1XPOY2Cp91QFIOXfU2ilk5uIfPzXTFdi8VyBczST9tbtlZrULDbDcRUMw-qTtLJrZCenVgXmwMPvI262JGHBwJQPtOy12Q06rhxbLG7BPoiYek1iscYcousiirRny5wMGPtRiLWJkP2LN28ORIKj1pW9qz2IAMWo4F2gjRhD-Onj15vwggnd0wKG=w400-h300) |
last NAG PROTOS, seen in a German collection
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![](https://blogger.googleusercontent.com/img/a/AVvXsEjdGyrk9zPrBKx6-1gt-tqd9VdUDr9ppTXCw1wM0UJBTdkE8HqS8LwHRVwxjsWfJLYC-hgpxt5gvd1yqIscE4Ma45QZJJBfuEExhnI4jyi6EBH5pcIyipsa8iP6SeyQAz2XjVCQvuB6Q14IYUxV0zgrzAw9R_5AsYzZM7CBvhAsb0upkG7l02H2C6SP=w279-h400) |
hubcap of the last NAG PROTOS
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfhSmAt2bQP8P_BuxQEIVra3YbraMj6bA3BMsRu935YCJluQhAvJN2ZDDbX7xoAVWYhkAAtwCgwU7LbKe_U6qI2blz2sUxE221dKFl_S6cA2AJrT8gZB_FLS-ITW5TzKOHmHytEdRthNU/w640-h445/NAG+V8+1931+badge+Oldtimer+werksfoto.jpg) |
Factory photo of the 1931 NAG V8 prototype with special emblem on the barr between the lamps
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKZZfbTuw-pv2mYDWOsE2tzMP7lgQO8oJ9qjSpdxQoyP0MBPX9CWTaCx-FmhiPKft4Y9U_bLzWb7fnZi2sZmG3sp4O8V3vzjKFeeWrw9yWweK5U5siayjtG2mm5JnZbrFfJ0vcyGcGnPZY4z3lZtsEGEyS3p5RocENN4hu0VGWoLbeNWWNecOaigWuQsc/w445-h640/NAG%20Voran%20Prospekt%20mit%20emblem.jpg) |
this was the end: the NAG VORAN (=frontwheeldrive) was the last NAG ever built
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The NAG VORAN emblem is a rare piece. Only around 500 vehicles were built. The car was not technically well-engineered and therefore sold very poorly. After this failure, NAG gave up automobile production.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-4M3N-Pygaqmhgf-0TsfdQHlok5-qADdLUgehDaSblkzBpvheLj3P3H9xW1Rjy1Z9GrONwdZ3QUub8_lqzu_hsUa_ArHrBQ2y3eYPOjJ_x51ivzOBKgxaTrenAD5o8V-urYvvZBrk9aFc9XL5fFXD2DAFFlwyJwiTfBl1co8bydDjyk59gCWpo0WgyD8/w314-h400/NAG%20VORAN%20oldtimer%20badge%20detail%20berlin.jpg) |
emblem in as-found condition
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Size | 3.0 cm x 4.1 cm |
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Year | 1933 |
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Estimate |
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuqUoNrDl8dQWidrG97IAOvLd4S9PLUgwpZGa9vul56V2KxNFF09P0WQdlby-vOfbaoTqOzIzEtbSm6Wl7V5j88yCcw_QwjfiGid2hLvkEqOfTYEhC3A1ul7hi0pWiB_B0k2iasQK3i69MzKtBAnM_JCxXstQnv09duuimpgXstfV1elBG4ogRhHQLOl4/s320/NAG%20Voran%20Oldtimer%20backside%20berlin.jpg) |
backside without makers mark
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And here you see an early truck emblem:
In 1927 NAG bought the Saxonian PRESTO company. For a very short time - may be one year - they offered a NAG - PRESTO. A small and a large emblem is known from this period:
Size | 5.1 cm x 7.5 cm
3.8 cm x 5.5 cm |
Year | 1927 |
Estimate |
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In 1934 NAG ceased car production, while NAG - BÜSSING commercial vehicles continued to be produced for a few more years.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8gcqKwlY-uzJkyFsND3BL9dASBSX7QPqa8slImnV6NG3td1bZWAM3mobbWjU4y_XBQrqh5ypV6jPG4qybvrIx994naSk1GZ_W_1yqPsws5EdfEnbgYtCSyGBn_OZZiBrzgAdSrAlnO1g/s320/B%25C3%259CSSING+NAG+emblem+K%25C3%25BChler.jpg) |
large prewar truck emblem |
Size | 10.5 cm x 9.0 cm
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Year | 1934 - 1937 |
Estimate |
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Here you can see the last emblem with NAG on it.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0A4OELJ0llw273Q4h5J55UVygnHfBvoGoJ_QD5kLKkFbFG6QeYXmlZn7uHONZ017hyphenhyphenrS8iLqdm1EnMJAf4CY7iJ6zraSNT_6qcCtF-c9LjgyJ2wGFPS8e0RBEQpV32zH4VA7joMwznT0/s320/B%C3%9CSSING+NAG+emblem+Berlin.JPG) |
BÜSSING NAG truck emblem 1938 |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioM_Yiyf5jneA0BKGZpzdr1ZY3FDnz1JtvroRIWnV61QXPkIwBx-B3TcU4KnkyhauqXLMFqPGKpfXT1fx-A20WwmUcBC9ogbWKNuAip48HkgAF_6JGV-HDF1efo-R23vZCiUVeFRVsvlM/s320/Buessing+NAG+Oldtimer+Prospekt.jpg) |
1938 advertisment with radiator only |
Normally all NAG emblems are white and green. But here you see an original emblem in white, blue and red. I guess that it is an export emblem as I found it in Denmark.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhgVZ7sr8Wz1B9P5ojbDIKBrKbmGoqx0imBdiygtDvSUjjjy_kcIO5xlC1EEaxwInaVwf5cVjXotqMjCNaAXTWXIpuHg28JtBaePb_FkDk81AhdUZ8PprJdRwbtoDK79qyelGDUBWYzJY/s320/NAG+Berlin+vintage+oldtimer+emblem.JPG) |
NAG three color emblem
The next photo is showing a 1907 NAG Puck, photographed in the nineteensixties on a veteran car run in Leinster /Great Britain
I suspect that NAG not only built vehicles, but also accessories for the car, as can be seen by comparing the brochures with emblems:
There was also a copyright in the 1920s, so it would have been too bold to copy the NAG emblem in this way ( brochures collection Michael Schlenger)
advertisment for the automobile shown above
very early NAG radiator with chassis plate on top
NAG factory in 1914 in Berlin - Oberschoeneweide
the same building in 2017
Impressive NAG collection
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For more emblems see older posts or top right (list of car makers ).
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