NAG / BERLIN / GERMANY ( 1902 - 1934 )
Neue Automobil - Gesellschaft (NAG) was a German automobile manufacturer in Berlin.
In 1915 it was renamed Nationale Automobil - Gesellschaft (NAG).
In 1902 they started with the 1 - cylinder "Klingenberg Motor Car".
In 1924 NAG partnered with BRENNABOR, LLOYD and HANSA to form the GDA ( = Gemeinschaft Deutscher Automobilfabriken) to prevent competition from destroying them all.
It proved successful for NAG.
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The first NAG emblem was patented and registered in 1908. To my knowledge there was never an enameled emblem like this.
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1907 advertisment for the Austrian market
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NAG postcard ( collection Thomas Ulrich )
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First enameled NAG emblem. It was screwed to the radiator |
Size | 5.6 cm x 5.0 cm |
Year | 1908 - 1909 |
Estimate |
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first NAG emblem ( see above ) after polishing |
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1911 advertisment still with the old emblem
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NAG emblem with frame |
Size | 5.6 cm x 5.0 cm |
Year | 1923 - 1926 |
Estimate |
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see the emblem on the bar between the headlights |
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NAG commercial car, self - made ? (photo collection Thomas Ulrich )
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1920 NAG hub cap |
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1924 advertisment celebrating a new world record and showing proudly the emblem |
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another variaton of the NAG emblem |
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1927 advertisment with two emblems ( top left ), the building in the background is still existing
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next variation of the NAG emblem |
In 1926 Siemens - Schuckert, who built PROTOS, sold their car division to NAG . PROTOS cars were built for a short time under NAG management, but production ceased in 1926.
So here you can see the 1926 emblem:
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1926 radiator emblem |
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1926 advertisment for the 6-cylinder NAG PROTOS
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1926 sales brochure showing the emblem |
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1928 advertisment showing the last NAG - PROTOS (type Baden - Baden) and a rare special emblem |
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1928 advertisment for GDA vehicles ( NAG, HANSA and BRENNABOR )
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last NAG PROTOS radiator emblem before the factory was closed
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1928 advertisment with emblem
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last NAG PROTOS, seen in a German collection
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hubcap of the last NAG PROTOS
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Factory photo of the 1931 NAG V8 prototype with special emblem on the barr between the lamps
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this was the end: the NAG VORAN (=frontwheeldrive) was the last NAG ever built
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The NAG VORAN emblem is a rare piece. Only around 500 vehicles were built. The car was not technically well-engineered and therefore sold very poorly. After this failure, NAG gave up automobile production.
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NAG VORAN emblem in as-found condition
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Size | 3.0 cm x 4.1 cm |
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Year | 1933 |
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backside without makers mark
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And here you see an early truck emblem:
In 1927 NAG bought the Saxonian PRESTO company. For a very short time - may be one year - they offered a NAG - PRESTO. A small and a large emblem is known from this period:
Size | 5.1 cm x 7.5 cm
3.8 cm x 5.5 cm |
Year | 1927 |
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In 1934 NAG ceased car production, while NAG - BÜSSING commercial vehicles continued to be produced for a few more years.
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large prewar truck emblem |
Size | 10.5 cm x 9.0 cm
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Year | 1934 - 1937 |
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Here you can see the last emblem with NAG on it.
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BÜSSING NAG truck emblem 1938 |
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1938 advertisment with radiator only |
Normally all NAG emblems are white and green. But here you see an original emblem in white, blue and red. I guess that it is an export emblem as I found it in Denmark.
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NAG three color emblem
The next photo is showing a 1907 NAG Puck, photographed in the nineteensixties on a veteran car run in Leinster /Great Britain
I suspect that NAG not only built vehicles, but also accessories for the car, as can be seen by comparing the brochures with emblems:
There was also a copyright in the 1920s, so it would have been too bold to copy the NAG emblem in this way ( brochures collection Michael Schlenger)
advertisment for the automobile shown above
very early NAG radiator with chassis plate on top
NAG factory in 1914 in Berlin - Oberschoeneweide
the same building in 2017
Impressive NAG collection
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For more emblems see older posts or top right (list of car makers ).
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