Jan 1, 2024

CITROEN

CITROEN / PARIS / FRANCE ( 1919 - today )

André CITROEN started his own car production in 1919, before he was chief engineer of MORS / FRANCE and he had is own manufacture of gearwheels. That is why you see on the emblems  two pattern of those gearwheels, called double chevron.

 But the first CITROEN emblem I couldn´t identify was the following round emblem with red enamel and the letters of Citroen, but no gearwheel sign.  

A collector friend of mine owns the identical emblem and swears that he dismantled it himself from a Citroen radiator. According to him, it is indeed an automobile emblem, but I´m still looking for an objective proof.

Now I got the proof, thanks to reader Nico Michon.

Citroen letters in a gothic style, no double chevron !


Size
 5.1 cm
Year1919
Estimate

 

From 1926 to 1966 CITROEN assembled cars in Slough / UK , West of London. The cars had right hand drive and a 12 volt Lucas electric system instead of the french original with 6 volts.

It is particularly interesting that the 1938 Citroen had a red, round emblem on its grille as a visible indication that it was built in England.


1938 english brochure

 

 

with a little imagination, you can read “CITROEN” on the red emblem in the illustration.

 

another brochure showing the round emblem  ( collection Nico Michon )


Now it is time to show the generally known Citroen emblem, which was shown on the vehicles in different versions and on the advertisments  from 1919 to 1933:



 

 

 

to avoid reflections the emblem was in the freezer before making this photo


Size
5.5 cm x 6.2 cm
Year1919 - 1933
Estimate



                     No need to buy a reproduction. There are enough originals on the market.
left: original                   right: reproduction

 
 
1925 advertisement. I added the emblem for my exposition.

 
 
 
This emblem is made the other way round. The chevrons are enameled, i.e. embossed , while they are raised on the normal emblem and chromed. So you need two different patterns for production.

 
Size
5.5 cm x 6.2 cm
Yearc. 1930
Estimate
 
 
 
 
 
André CITROEN invented the engine with " Floating Power" (moteur flottant) and  proudly showed this innovation on the radiator emblem in 1933:


Size
5.5 cm
Year1933
Estimate

 
 
1933 advertisement with Moteur flottant emblem

 
 
There was also a German version made in Cologne where you can read:  Schwebender Motor = floating power
 
 
Special emblem for the 1933 CITROEN made in Cologne/ Germany

 
Size
5.5 cm
Year1933
Estimate
 
 
 Here the British version:
 
Special 1933 emblem for the CITROEN made in Slough / UK

 
Size
5.5 cm
Year1933
Estimate
 
 
 
 
 Giant spare wheel emblem :
 

 
Size
11.8 cm ( emblem only)
Year1933
Estimate
 
 
To show the differences in size, I have placed the normal front emblem on the spare wheel emblem:
 

 
 
 The customer could also fit a hub cap with a MICHELIN motif instead of the Citroen emblem:
 
Hard to find MICHELIN spare wheel cover


 
 
1933 advertisement showing the round "moteur flottant" emblem

 
 
 
As shown CITROEN also produced cars in GERMANY, AUSTRIA, GREAT BRITAN and  ITALY.
The Italian made automobiles had their own emblem. Before it was decided which emblem should adorn the vehicles built in Italy, the Bregonzio  company from Milan produced prototypes.
Here I present you one of these prototypes:
 
this prototype emblem never found its way onto the final car

 
Size
5.5 cm x 6.2 cm
Year
Estimate




 The emblems shown below were installed instead:
 
CITROEN MILANO emblem
Size
6.2 cm x 4.5 cm
Year1926
Estimate


Here is the second emblem,  a most sought - after CITROEN emblem. It is from a C6 of 1930.


CITROEN radiator emblem
Size
6.6 cm x 4.9 cm
Year1930
Estimate


Here you see the C6 of the pope Pius XI. The car is in the Museum de Chariot of Rome. The odometer of this car is showing 156 kilometers only. Thank you Giuseppe for the information and  this picture.
 
CITROEN radiator with motometer and emblem

 
 
 
Italian made CITROEN for sale; seen in Padova in 2020

 
 
 
close up of the above shown CITROEN

 
 
 
 The type C6 also had an enameled script:
 
 


 
 
 Another  script with enameled letters:
 

 
 
 
 
As in Italy and the UK,  CITROEN also had a factory in Köln / Germany ( still in existence today )
and here is the German CITROEN radiator emblem. As in Italy the town is marked: KÖLN. 
To my knowledge this is a one year only emblem, so a very rare item.
 
 
 

 
Size
6.2 cm x 4.7 cm
Year1927
Estimate


 
 
 
 
wonderful 1927 advertisement with cathedral of Köln in the background and the special CITROEN KÖLN emblem


 
1928 advertisement: no more "KÖLN" on the emblem

 
 
 The next CITROEN generation was also built in Köln. Again there was a special emblem where you can read : Schwebender Motor CITROEN KÖLN  on it :
 
 
special emblem for the German Citroen Type Rosalie made in Köln from 1933 to 1934

 
 
Size
5.4  cm
Year1933 - 1934
Estimate

 
 
 
 
 
Motormeter emblem for prewar CITROEN as you have seen on the CITROEN papamobile

 
 
 
Very nice prewar emblem. But I don´t know when and where it was used. Do you?

 
 
 
here another version ( collection M. Shears )

 
 
 
 
My last acquisition. But I have no idea when and where it was used. Do you ?

 
 
 
After WWII, the Citroen emblem became very boring. Usually only two separate double chevrons were applied to the front  or radiator:
 
 
Here  a interesting CITROEN type HY model with the typical boring emblem, which only consists of two double chevrons.

 
 Even the most expensive version of the Citroen 2CV (Sahara type with two engines) only had two separate double chevrons:
 

 
One of the few exceptions was the emblem of the CITROEN Birotor vehicle. The vehicle and the emblem are extremely rare:
 

 
 And here is another exception. Some vans and camping vehicles had a rectangular, enameled emblem:
 

 
 
 In my opinion, in the next photo we see  a desperate attempt by Citroen to modernize the historic emblem:
 
CITROEN seen in Paris in 2023

 
 
For more  emblems see older posts or  top right of this page (list of car makers) !
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2 comments:

  1. Sir,

    Once again your astute emblem collecting and generous blog posting on the 1933 Citroen "moteur flottant" radiator emblem (dating back to December 8, 2013) helped me to more properly identify a similarly badged radiator-mounted engine temperature indicator that I was recently able to obtain. And, while you assign a relatively "low" scale of collectibility to the emblem of this type, the indicator is conversely quite, quite truly rare, even in France, let alone in the United States! I Purchased the Citroen indicator cap based upon its unusual-ness, without a clear understanding of its exact origin by myself or the previous owner. Shortly after acquiring the moteur flottant radiator cap with integrated indicator and beginning my research and authentication phase my instincts told me that if anyone would know exactly the correct automobile manufacture, year and other applicable information that it would be you and come from your website. So, I thank you for your radiator emblem collections, collecting foresight and generosity in posting the Citroen "Moteur Flottant" radiator emblem on your website and sharing your knowledge with me and so many others across the internet and world. Also, I really appreciate the website, (just in case you couldn't tell). It is a very valuable asset to automobilia collectors and automotive industry historians. Be Well!

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  2. Citroen acquired heavy duty machines from Chrysler manufacturers to attain this creditable feat. By introducing the first full bodied steel vehicle, they had gone way ahead of their competitors who were still producing simple wooden framed vehicles. When their competitors started manufacturing vehicles with aerodynamic designs, Citroen fell behind. Then Citroen finally presented traction avant which was so innovative and new that their competitors had no way to retaliate. Autoradio citroen androidM.

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