HORCH / ZWICKAU / GERMANY (1900 - 1945 and 1956 - 1959 )
August HORCH (1868 to 1951) , the founder, worked for BENZ at the turn of the century and produced his first cars around 1900. By 1906 there was a larger 18/22 four and a big 8-litre that flopped and caused HORCH to leave his firm and to found a new firm, named AUDI. After WW 1 HORCH produced more up - market machines of excellent quality.
Here you see the first enameled radiator emblem ever used by HORCH showing the name HORCH and the crest of the town of Zwickau / Saxony in Germany.
All Horch items are rare and expensiv. You have to look years for this emblem !
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| flat HORCH radiator emblem with four original holes |
| Size | 7.0 cm x 8.9 cm |
|---|---|
| Year | 1910 - 1914 |
| Estimate |  |
In 1999 there was a reproduction made by the HORCH museum of Zwickau:
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| on top: original bottom: repro |
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| HORCH also sold cars to Scandinavia ( here HORCH seen in Denmark with the emblem shown above) |
There was also a slightly curved version:
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| front of the curved emblem |
From 1914 on HORCH cars and trucks showed an oval (green ) emblem:
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| 1916 advertisement showing the new oval emblem with block letters |
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| simplified Horch radiator badge |
Size
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8.0 cm x 5.0 cm
|
|---|---|
Year
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1914 - 1920
|
Estimate
|  |
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| HORCH truck with simplified emblem, seen in a German museum |
Did you know that HORCH teamed up with truck manufacturer DAAG to produce a truck?
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| top left the HORCH - DAAG truck |
For more information about the very rare DAAG truck please click here !
New emblem for HORCH cars, not for trucks:
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| Horch emblem with cursive letters |
| Size | 8.0 cm x 5.3 cm |
|---|---|
| Year | 1921 - 1923 |
| Estimate | |
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| 1921 picture showing the v-shaped radiator with ( two ) small emblems |
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| one of the rare survivor showing the small green emblem |
From 1924 on HORCH presented on the radiator the letter H crenelated with the name HORCH.
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| left: original right: reproduction |
Size
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6.8 cm x 4.7 cm
|
|---|---|
Year
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1924 - 1940
|
Estimate
| |
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| 1924 advertisement, where you can read: UNSER NEUES KÜHLERZEICHEN = Our new radiator emblem |
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| another 1924 advertisement, here with brass emblem |
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| 1925 advertisement |
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| no doubt, HORCH also sold cars in France |
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| 1927 ad showing the mascot |
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| another 1927 ad published in DIE DAME, a magazine for women |
After WW2 four a few years the built a new HORCH in East Germany called HORCH SACHSENRING. They added to the emblem the three letters VEB. That means:
nationally owned company. From 1956 to 1959 only 1,382 cars were built.
 |
| left: original right: reproduction |
Size
|
8.0 cm x 6.3 cm
|
|---|---|
Year
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1956 - 1959
|
Estimate
| |
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| left: original right: reproduction |
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