August HORCH (1868 to 1951) , the founder, worked for BENZ at the turn of the century and produced his first cars around 1900. By 1906 there was a larger 18/22 four and a big 8-litre that flopped and caused HORCH to leave his firm and to found a new firm, named AUDI. After WW 1 HORCH produced more up - market machines of excellent quality.
Here you see the first enameled radiator emblem ever used by HORCH showing the name HORCH and the crest of the town of Zwickau / Saxony in Germany.
All Horch items are rare and expensiv. You have to look years for this emblem !
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| flat HORCH radiator emblem with four original holes |
| Size | 7.0 cm x 8.9 cm |
|---|---|
| Year | 1910 - 1914 |
| Estimate |  |
In 1999 there was a reproduction made by the HORCH museum of Zwickau:
 |
| on top: original bottom: repro |
There was also a slightly curved version:
From 1914 on HORCH cars and trucks showed an oval (green ) emblem:
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| 1916 advertisment showing the new oval emblem with block letters |
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| simplified Horch radiator badge |
Size
|
8.0 cm x 5.0 cm
|
|---|---|
Year
|
1914 - 1920
|
Estimate
|  |
 |
| Horch emblem with cursive letters |
| Size | 8.0 cm x 5.3 cm |
|---|---|
| Year | 1921 - 1923 |
| Estimate | |
 |
| 1921 picture showing the v-shaped radiator with ( two ) small emblems |
From 1924 on HORCH presented on the radiator the letter H crenelated with the name HORCH.
 |
| left: original right: reproduction |
Size
|
6.8 cm x 4.7 cm
|
|---|---|
Year
|
1924 - 1940
|
Estimate
| |
 |
| 1924 advertisment, where you can read: UNSER NEUES KÜHLERZEICHEN = Our new radiator emblem |
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| 1925 advertisment |
 |
| no doubt, HORCH also sold cars in France |
 | |
| 1927 ad showing the mascot |
After WW2 four a few years the built a new HORCH in East Germany called HORCH SACHSENRING. They added to the emblem the three letters VEB. That means:
nationally owned company. From 1956 to 1959 only 1,382 cars were built.
 |
| left: original right: reproduction |
Dimension
|
8.0 cm x 6.3 cm
|
|---|---|
Year
|
1956 - 1959
|
Estimate
| |
 |
| left: original right: reproduction |
For more car emblems see older posts or top right (list of car makers) !
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