ITALA / TORINO / ITALY ( 1904 - 1935 )
The ITALA ( not ITALIA ) SA Fabricca Automobili was founded by Matteo Ceirano and Guido Bigio in 1904. Before M. Ceirano was an importeur of French cars as Panhard et Levassor and Clement. The first ITALA was technically close to the new Mercedes from Daimler / Germany.
In 1906 ITALA presented the first range of giant race cars. Their best selling car was the Tipo 61, offered from 1924 onwards. The last ITALA car was the Tipo 75 . Production ceased in 1935.
In 30 years they sold about 3,000 cars and used a handful of different car emblems. On every emblem the letter A in the middle of the name was larger then the other letters.
It seems that the first ITALA emblems were made of brass only:
 |
| pre 1907 chassis plate made of brass |
 |
| french advertisment for ITALA |
From 1908 on the emblems were enameled:
| Size | 9.5 cm x 4.8 cm |
|---|---|
| Year | 1908 - 1913 |
| Estimate |  |
 |
| contemporary picture showing clearly the emblem |
In 1912 ITALA presented a new emblem in the art nouveau style.
A much sought after emblem !
| Size | ca. 8.5 cm x 6.7cm |
|---|---|
| Year | 1912 - 1916 |
| Estimate |  |
 |
| Papamobil with art deco emblem shown above |
 |
| one of the rare survivor ( seen in Italy ) |
 |
| emblem of the ITALA TIPO 50 |
Size
|
8.8 cm x 4.5 cm
|
|---|---|
Year
|
1920
|
Estimate
|  |
 |
| backside without makers mark |
For a short time there was also a V - shaped radiator with emblem:
| Size | 8.2 cm x 5.1 cm |
|---|---|
| Year | 1924 |
| Estimate | |
 |
| 1924 advertisment showing the vee - shaped radiator with emblem |
 |
| ITALA advertisment showing a race car with vee - shaped radiator |
In 1925 the ITALA emblem became round. There were two versions of the round emblem. The older emblem is showing the letters in brass only:
Size
| 6.1 cm
|
|---|---|
Year
|
1925 - 1926
|
Estimate
| |
 |
| backside with makers mark from Johnson / Milano |
On the next version the letters are filled with white enamel:
Size
| 6.1 cm
|
|---|---|
Year
|
1925 - 1926
|
Estimate
| |
 |
| radiator showing the round emblem with white letters |
ITALA cars were also exported to Germany:
 |
| 1927 ad in Motor Braunbeck |
 |
| contemporary ad showing the round emblem |
In 1926 ITALA presented the new TIPO 61 that became a bestseller:
| Size | 4.3 cm x 7.1 cm |
|---|---|
| Year | 1926 - 1930 |
| Estimate | |
 |
| backside without makers mark |
 |
| contemporary picture showing the rectangular TIPO 61 emblem |
Last not least there was a very beautiful emblem, may be a Motormeter emblem
Size
| 5.6 cm with frame
|
|---|---|
Year
|
1925 - 1926
|
Estimate
| |
For more emblems see older posts or top right ( list of car makers ).
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In realtà quello in rame rotondo era apposto sopra i tappi del coperchio valvole del modello 61 e 65, ci fu per la 61,65 e 75 uno stemma rettangolare sfondo blu zigrinato a smalto e scritte cromate apposto sull'optional del radiatore, ovvero la mascherina ad alette
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