Dec 16, 2019


The ITALA  ( not ITALIA ) SA Fabricca Automobili was founded by Matteo Ceirano and Guido Bigio in 1904.  Before M. Ceirano was an importeur of French cars as Panhard et Levassor  and Clement. The first ITALA was technically close to the new Mercedes from Daimler / Germany.
In 1906 ITALA presented the first range of giant race cars. Their best selling car was the Tipo 61, offered from 1924 onwards. The last ITALA car was the Tipo 75 . Production ceased in 1935.
In 30 years they sold about   3,000 cars and used a handful of different car emblems.  On every emblem the letter A in the middle of the name was larger then the other letters.

It seems that the first two ITALA emblems were made of brass only:

From 1908 on  the emblems were enameled:

Size9.5 cm x 4.8 cm

Year 1908 - 1913


contemporary picture showing clearly the emblem

In 1912 ITALA presented a new emblem in the art nouveau style.
A much sought after emblem !

Size ca. 8.5 cm x 6.7cm
Year1912 - 1916


one of the rare survivor ( seen in Italy )

In 1920 the emblem became oval:                                                                                                 
emblem of the ITALA TIPO 50

 8.8 cm x 4.5 cm

backside without makers mark

There were two versions of the round emblem. The older emblem is showing the letters in brass only:

backside with makers mark from Johnson / Milano

On the next version the letters are filled with white enamel:

contemporary ad showing the round emblem

For a short time there was also a vee - shaped radiatorwith emblem:

Dimension8.2 cm x 5.1 cm

Year 1924


1924 advertisment showing the vee - shaped radiator with emblem

ITALA advertisment showing a race car with vee - shaped radiator

In 1926 ITALA presented the new TIPO 61 that became a bestseller:

Size4.3 cm x 7.1 cm

Year 1926 - 1930


backside without makers mark

contemprary picture showing the rectangular TIPO 61 emblem

Last not least there was a very beautiful motometer emblem:

For more emblems see older posts or top right ( list of car makers ).
When using s samrtphone please use the button web view.

1 comment:

  1. In realtà quello in rame rotondo era apposto sopra i tappi del coperchio valvole del modello 61 e 65, ci fu per la 61,65 e 75 uno stemma rettangolare sfondo blu zigrinato a smalto e scritte cromate apposto sull'optional del radiatore, ovvero la mascherina ad alette