Dec 16, 2019

ITALA / ITALIA / TORINO

ITALA / TORINO / ITALY   ( 1904 - 1935 )


 

The ITALA  ( not ITALIA ) SA Fabricca Automobili was founded by Matteo Ceirano and Guido Bigio in 1904.  Before M. Ceirano was an importeur of French cars as Panhard et Levassor  and Clement. The first ITALA was technically close to the new Mercedes from Daimler / Germany.
In 1906 ITALA presented the first range of giant race cars. Their best selling car was the Tipo 61, offered from 1924 onwards. The last ITALA car was the Tipo 75 . Production ceased in 1935.
In 30 years they sold about   3,000 cars and used a handful of different car emblems.  On every emblem the letter A in the middle of the name was larger then the other letters.

It seems that the first  ITALA emblems were made of brass only:


pre 1907 chassis plate made of brass




french advertisment for ITALA

 

From 1908 on  the emblems were enameled:


Size9.5 cm x 4.8 cm

Year 1908 - 1913

Estimate



contemporary picture showing clearly the emblem

In 1912 ITALA presented a new emblem in the art nouveau style.
A much sought after emblem !



Size ca. 8.5 cm x 6.7cm
Year1912 - 1916

Estimate





Papamobil with art deco emblem shown above



one of the rare survivor ( seen in Italy )

In 1920 the emblem became oval:                                                                                                 
emblem of the ITALA TIPO 50


Size
 8.8 cm x 4.5 cm
Year
 1920 
Estimate


backside without makers mark




For a short time there was also a V - shaped radiator with emblem:



Size
8.2 cm x 5.1 cm

Year 1924

Estimate



1924 advertisment showing the vee - shaped radiator with emblem

ITALA advertisment showing a race car with vee - shaped radiator


 

 In 1925 the ITALA emblem became round.  There were two versions of the round emblem. The older emblem is showing the letters in brass only:

Size
  6.1 cm
Year
 1925 - 1926 
Estimate


backside with makers mark from Johnson / Milano

On the next version the letters are filled with white enamel:

Size
  6.1 cm
Year
 1925 - 1926 
Estimate


radiator showing the round emblem with white letters

ITALA cars were also exported to Germany:

1927 ad in Motor Braunbeck


contemporary ad showing the round emblem

 

In 1926 ITALA presented the new TIPO 61 that became a bestseller:



Size4.3 cm x 7.1 cm

Year 1926 - 1930

Estimate


backside without makers mark

contemporary picture showing the rectangular TIPO 61 emblem


 


 


Last not least there was a very beautiful  emblem, may be a Motormeter emblem


Size
  5.6 cm with frame
Year
 1925 - 1926 
Estimate


For more emblems see older posts or top right ( list of car makers ).
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1 comment:

  1. In realtà quello in rame rotondo era apposto sopra i tappi del coperchio valvole del modello 61 e 65, ci fu per la 61,65 e 75 uno stemma rettangolare sfondo blu zigrinato a smalto e scritte cromate apposto sull'optional del radiatore, ovvero la mascherina ad alette

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