DIANA Motors Company / USA

DIANA MOTOR COMPANY (MOON) ST. LOUIS/ USA ( 1925 - 1928 )

The DIANA Motor Company was a subsidiary of MOON MOTOR CAR COMPANY. DIANA MOTOR Company operated in the luxury segment of the American automotive market. The brand was founded specifically to serve the high-end market segment, which did not seem possible with the mid-range brand MOON. 

Accordingly, this vehicle was also equipped ex works with an exclusive hood ornament and an elaborately designed, two-piece emblem. 

It is unclear how many vehicles were built during the company's three years of existence, but there weren't very many.

Nevertheless, original DIANA MOON emblems keep appearing on the market. 

DIANA MOON radiator emblem with head of the godess, made of German silver

Size	5.2 x  7.0 cm
Year	1925 - 1928
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There are two original  versions: one with the letters MFD BY MOON MOTORS and the other without. I´m showing both:

 

above the emblem without the words  MFD BY MOON MOTORS

 

 

 

 

 

 

 

 

   Backside of an original two piece emblem, you can see that the head of the godess               is screwed

 

 

 

 

The MOON Motor Co. also  tried to sell automobiles to Germany. Here the only advertisement I could find published in Motor Magazine / Braunbeck in 1928:

In 1927, the DIANA MOON car was also featured in a major German newspaper (fourth row, left):

In 1929, the vehicle was rebranded by the MOON Motor Company, now as the WINDSOR “White Prince”.  For more information about WINDSOR White Prince please click here!

For more emblems see older posts or top right ( list of car makers ).

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