Jan 19, 2014

REO / USA


It is a pleasure to collect REO emblems. There are so much variations as it was a very long living firm.
The three letters REO are standing for Ransom Ellis Olds, the founder of the Oldsmobile.
But in 1906 he was forced to found a new car manufactory.
In 1910 the first enameled emblem was mounted on the radiator. It was the same year when REO established a second factory in Canada. Only this year the wings are showing down.
So here I present you the ultra rare Canadian wings down emblem:

Canadian REO radiator emblem ( the red background is not original )

Dimensions 6.4 cm x 7.5 cm
Year1910

Estimate



Here you see the USA REO wings down emblem of 1910. A ultra rare piece.
 property of the Murray Shears collection

Dimensions 6.4 cm x 7.5 cm
Year1910

Estimate



In 1911 there was a very colorful radiator emblem using transparent green and blue enamel.
A very sought after REO emblem. You have to look years for it (as me).





Dimensions
7.0 cm x 5.8 cm

Year
 1911

Estimate




reverse with makers mark from ROBBINS CO ATTLEBORO


The next  emblem - of a long series - showing the wings upwards - is the 1912 emblem of REO THE FIFTH.
It was a best seller, REO became number 7 of the US automobile industry  after FORD, WILLYS-OVERLAND, STUDEBAKER, BUICK, CADILLAC and HUPMOBILE.
So it is not really difficult to find this emblem:



Dimensions6.8 x  7.8 cm
Year1912 - 1919
Estimate



The next emblem is from the REO, Model T-6, the first  REO with a six-cylinder engine, so you can read THE SIX. REO was still in the top 10 of the U.S. car industry so it is quite easy to find a well preserved emblem:
REO emblem with maker`s mark: S.D.CHILDS & CO CHICAGO

Dimensions6.8 x  7.8 cm
Year1919- 1926
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Now we see a REO radiator emblem in smaller size without a model number. It was mounted on a REO truck.

no maker´s mark on the reverse
Dimensions5.6 x  6.8 cm
Year1928
Estimate




This is a rare REO (RIO) emblem. They used it when exporting cars to South America. Nice play on words as the pronunciation is the same. The "RIO" was even  a trademark, filed in December 1928 by REO.

reverse with maker´s mark: THE D. L. AULD CO COLUMBUS O

Dimensions5.6 cm x6.8 cm
Year1928 
Estimate




This is the emblem from the first REO Flying Cloud, that appeared in the year 1927.


Dimensions6.0 x  7.5 cm
Year1927 
Estimate



In 1933 you find this radiator / hood emblem on the REO Flying Cloud:

no maker´s mark on the reverse
Dimensions6.2 x  3.7 cm
Year1933
Estimate


From 1910 to 1911 the OWEN Motor Car Company produced a four-cylinder car in Detroit. Most of these cars bore the name OWEN, though a few of the final cars in 1911 were marketed as thr R-O [Kimes, Clark]
Here you see the ultra rare R-O emblem from a car manufactured by REO.



Dimensions  5.5 cm
Yearunknown

Estimate




R.E.O. it is not a boy group..
This is a particularly fine piece because the emblem shows the the truck where it was on. If you look from near you even can see the emblem on the radiator. What a nice idea. This emblem is before polishing.


Dimensions8cm x 6.5 cm
Yearunknown
Estimate



In 1930 REO offered a new series SPEEDWAGON trucks.
There have been half a dozen of different radiator badges.



Dimensions12.0 cm x 8.5  cm
Year1930 - 1931
Estimate





                                                     Do you like my REO emblem collection ?


After 1936 REO was no longer in the car industry, but they still produced commercial trucks under the name DIAMOND - REO until the  seventies. Today VOLVO owns the rights of the brandname.


For more beautiful emblems from other automobiles see top right of this page ( list of car makers ).

5 comments:

  1. I have the 3" round REO Flying Cloud emblem. It decorates the bumper on the front of the, I think, 1936. Can you tell me anything about it ?

    ReplyDelete
  2. In the pic of you collection, I see one that I have and was wondering if you could tell me what it's off of. Left column, 2nd from bottom with black background. Thanks.

    ReplyDelete
  3. This particular emblem is from a 1930 REO Speed Wagon 2–Ton Lading.

    ReplyDelete
  4. Would look better back on the cars they belong on. I am searching for emblems to go on mine and because people snatch them up for collections (like yours) to look at and never use is sad. I mean no disrespect to you, but it is kind on like buying the hands to a antique clock and using a digital.

    ReplyDelete
  5. Why don´t you ask the collector to sell the emblem ?
    By the way: without collectors most of all emblems would be thrown away or scrapped with the whole car and you have no chance at all to buy one !

    ReplyDelete