Jan 19, 2014

REO / USA


It is a pleasure to collect REO emblems. There are so much variations as it was a very long living firm.
The three letters REO are standing for Ransom Ellis Olds, the founder of the Oldsmobile.
But in 1906 he was forced to found a new car manufactory.
In 1910 the first enameled emblem was mounted on the radiator. It was the same year when REO established a second factory in Canada. Only this year the wings are showing down.
So here I present you the ultra rare Canadian wings down emblem:

Canadian REO radiator emblem ( the red background is not original )

Dimensions 6.4 cm x 7.5 cm
Year1910

Estimate



Here you see the USA REO wings down emblem of 1910. A ultra rare piece.
 property of the Murray Shears collection

Dimensions 6.4 cm x 7.5 cm
Year1910

Estimate



In 1911 there was a very colorful radiator emblem using transparent green and blue enamel.
A very sought after REO emblem. You have to look years for it (as me).





Dimensions
7.0 cm x 5.8 cm

Year
 1911

Estimate




reverse with makers mark from ROBBINS CO ATTLEBORO


The next  emblem - of a long series - showing the wings upwards - is the 1912 emblem of REO THE FIFTH.
It was a best seller, REO became number 7 of the US automobile industry  after FORD, WILLYS-OVERLAND, STUDEBAKER, BUICK, CADILLAC and HUPMOBILE.
So it is not really difficult to find this emblem:



Dimensions6.8 x  7.8 cm
Year1912 - 1919
Estimate



The next emblem is from the REO, Model T-6, the first  REO with a six-cylinder engine, so you can read THE SIX. REO was still in the top 10 of the U.S. car industry so it is quite easy to find a well preserved emblem:
REO emblem with maker`s mark: S.D.CHILDS & CO CHICAGO

Dimensions6.8 x  7.8 cm
Year1919- 1926
Estimate



Now we see a REO radiator emblem in smaller size without a model number. It was mounted on a REO truck.

no maker´s mark on the reverse
Dimensions5.6 x  6.8 cm
Year1928
Estimate




This is a rare REO (RIO) emblem. They used it when exporting cars to South America. Nice play on words as the pronunciation is the same. The "RIO" was even  a trademark, filed in December 1928 by REO.

reverse with maker´s mark: THE D. L. AULD CO COLUMBUS O

Dimensions5.6 cm x6.8 cm
Year1928 
Estimate




This is the emblem from the first REO Flying Cloud, that appeared in the year 1927.


Dimensions6.0 x  7.5 cm
Year1927 
Estimate



In 1933 you find this radiator / hood emblem on the REO Flying Cloud:

no maker´s mark on the reverse
Dimensions6.2 x  3.7 cm
Year1933
Estimate


From 1910 to 1911 the OWEN Motor Car Company produced a four-cylinder car in Detroit. Most of these cars bore the name OWEN, though a few of the final cars in 1911 were marketed as thr R-O [Kimes, Clark]
Here you see the ultra rare R-O emblem from a car manufactured by REO.



Dimensions  5.5 cm
Yearunknown

Estimate




R.E.O. it is not a boy group..
This is a particularly fine piece because the emblem shows the the truck where it was on. If you look from near you even can see the emblem on the radiator. What a nice idea. This emblem is before polishing.


Dimensions8cm x 6.5 cm
Yearunknown
Estimate



In 1930 REO offered a new series SPEEDWAGON trucks.
There have been half a dozen of different radiator badges.



Dimensions12.0 cm x 8.5  cm
Year1930 - 1931
Estimate


This REO Speed Wagon emblem was seen in the collection of my friend Joop J. There are other versions in black and red.



                                                     Do you like my REO emblem collection ?


After 1936 REO was no longer in the car industry, but they still produced commercial trucks under the name DIAMOND - REO until the  seventies. Today VOLVO owns the rights of the brandname.


For more beautiful emblems from other automobiles see top right of this page ( list of car makers ).

6 comments:

  1. I have the 3" round REO Flying Cloud emblem. It decorates the bumper on the front of the, I think, 1936. Can you tell me anything about it ?

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  2. In the pic of you collection, I see one that I have and was wondering if you could tell me what it's off of. Left column, 2nd from bottom with black background. Thanks.

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  3. This particular emblem is from a 1930 REO Speed Wagon 2–Ton Lading.

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  4. Would look better back on the cars they belong on. I am searching for emblems to go on mine and because people snatch them up for collections (like yours) to look at and never use is sad. I mean no disrespect to you, but it is kind on like buying the hands to a antique clock and using a digital.

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  5. Why don´t you ask the collector to sell the emblem ?
    By the way: without collectors most of all emblems would be thrown away or scrapped with the whole car and you have no chance at all to buy one !

    ReplyDelete
  6. Thanks for helping me identify my emblem! Great collection!

    ReplyDelete