LANCIA / ITALY

LANCIA / TORINO / ITALY ( 1906 - today )

This is an original LANCIA emblem from the ninteentwenties. Vincento Lancia, a racing driver, founded in 1905 this still existing Italian car  producer. Famous for their advanced engineering.
It is so easy: Lancia is the Italian word for lance. So you find the lance on the left side of almost every emblem.

LANCIA / ITALY  radiator emblem

 

Size	7.5 cm
Year	1925
Estimate

 Backside of an original LANCIA emblem of the twenties.
Makers mark reads: F.M. LORIOLI & CASTELLI  MILANO

1924 advertisement for the German market

the emblem shown above was registered and patented in Germany in 1921

another 1924 advertisment for the German market

This should be the first enameled radiator emblem of a  LANCIA. It was on the type BETA SGV of 1911. There is still one survivor as you can see when you google for LANCIA SGV pictures. This emblem is from the Bregonzio collection too.

flat reverse, no makers mark

Size	4.5 cm x 8.5 cm
Year	1911
Estimate

LANCIA also built truck und buses. The first truck was offered in 1906. Here you see an emblem used on trucks and cars around 1911. This emblem is from the Bregonzio collection of Milano liquidated in 2009. In 1971 they sold the last  LANCIA truck as the new owner FIAT tolerated no second truck company in the concern.

flat reverse, no makers mark

Size	9.0 cm x 4.5 cm
Year	c. 1911
Estimate

rectangular emblem in a 1911 advertisement

1912 advertisement, also with rectangular emblem

Back to the round standard emblem. There was also an arabic version which means that LANCIA also exported cars in the arabic world.

LANCIA was also very successful in exports, including to the Nordic countries:

1924 advertisement in Svensk Motor Tidning

Very nice LANCIA prewar dealer badge:

Size	5.5  cm
Year	1934
Estimate

1934 advertisement showing the dealer badge

In 1956 appeared a new very large emblem made of plastic for the LANCIA APPIA II and the LANCIA AURELIA B24 series:

LANCIA emblem before restoration

and after soft restoration

Size	8.9 cm x 9.1 ( with frame )
Year	1956 - 1959
Estimate

You find the LANCIA emblem also on buses made by VIBERTI:

LANCIA VIBERTI emblem of the nineteenfifties

LANCIA truck front of the ninteenfifties in need of restoration

Behind this aluminum flap is the radiator, which can be opened  easily to control the water level 

For more  emblems  see older posts or top right of this page ( list of car makers ).

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