LANCIA / TORINO / ITALY ( 1906 - today )
This is an original LANCIA emblem from the ninteentwenties. Vincento Lancia, a
racing driver, founded in 1905 this still existing Italian car
producer. Famous for their advanced engineering.
It is so easy: Lancia is the Italian word for lance. So you find the lance on the left side of almost every emblem.
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| LANCIA / ITALY radiator emblem |
| Size | 7.5 cm |
|---|---|
| Year | 1925 |
| Estimate |  |
Reverse of an original LANCIA emblem of the twenties.
Makers mark reads: F.M. LORIOLI & CASTELLI MILANO
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| 1924 advertisment for the German market |
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| the emblem shown above was registered and patented in Germany in 1921 |
This should be the first enameled radiator emblem of a LANCIA. It
was on the type BETA SGV of 1911. There is still one survivor as you can
see when you google for LANCIA SGV pictures. This emblem is from the
Bregonzio collection too.
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| flat reverse, no makers mark |
| Size | 4.5 cm x 8.5 cm |
|---|---|
| Year | 1911 |
| Estimate | |
LANCIA also built truck und buses. The first truck was offered in 1906. Here you see an emblem used on trucks and cars around 1911. This emblem is from the Bregonzio collection of Milano liquidated in 2009. In 1971 they sold the last LANCIA truck as the new owner FIAT tolerated no second truck company in the concern.
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| flat reverse, no makers mark |
| Size | 9.0 cm x 4.5 cm |
|---|---|
| Year | c. 1911 |
| Estimate | |
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| rectangular emblem in a 1911 advertisement |
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| 1912 advertisment, also with rectangular emblem |
Back to the round standard emblem. There was also an arabic version which means that LANCIA also exported cars in the arabic world.
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Very nice LANCIA prewar dealer badge:
| Size | 5.5 cm |
|---|---|
| Year | 1934 |
| Estimate |  |
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| 1934 advertisment showing the dealer badge |
In 1956 appeared a new very large emblem made of plastic for the LANCIA APPIA II and the LANCIA AURELIA B24 series:
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| LANCIA emblem before restoration |
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| and after soft restoration |
| Size | 8.9 cm x 9.1 ( with frame ) |
|---|---|
| Year | 1956 - 1959 |
| Estimate | |
You find the LANCIA emblem also on buses made by VIBERTI:
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| LANCIA VIBERTI emblem of the nineteenfifties |
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| LANCIA truck front of the ninteenfifties in need of restoration |
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| Behind this aluminum flap is the radiator, which can be opened easily to control the water level |
For more emblems see older posts or top right of this page ( list of car makers ).
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