FL Automobiles / Ste. des Moteurs Otto / Paris / France ( 1909 - 1914 )
The Societé Générale des Voitures Otto, located in Paris, offered in 1909 a conventional car with either a 12 / 16 HP 4-cylinder or a 18/24 HP 6 cylinder engine and a gearbox with four speeds.
Sales were very modeste and after 5 years with the beginning of WWI it was all over.
According to the internet, two vehicles have survived.
On the emblem and sales brochures you can read : LICENCE SEREX but no make "SEREX" is known. May it was the designer of this particular automobile.
It is unclear for what the abbreviation FL stands as a brand name. Since the vehicle was built in Paris and the two letters “EF EL” pronounce the same as the Eiffel tower in French, there is a lot to be in favor of this play on words
The later emblem, used from 1912, also shows the Eiffel Tower.
 |
| the first FL emblem was quite large: 8.8 cm |
Size
| 8.8 cm
|
|---|---|
Year
| 1909 - 1912
|
Estimate
|  |
 |
| backside without makers mark |
 |
| 1911 sales brochure |
 |
| 1911 advertisement: letter F in dark gray /blue letter L in light gray /blue |
 |
| second FL emblem was quite small: 5.7 cm |
Size
| 5.7 cm
|
|---|---|
Year
| 1912 - 1914
|
Estimate
| |
 |
| repro: the tour Eiffel should show white enamel between the metal |
 |
| one of the rare contemporary photos: F.L. in the German Werstrennen |
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| 1910 sales brochure showing an emblem with blue letter F and red letter L, also no Tour Eiffel but the Lincoln cathedral |
For more emblems see older posts or top right ( list of car makers )
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