TH. SCHNEIDER / FRANCE

TH. SCHNEIDER / BESANCON /  FRANCE  ( 1910 - 1931 )
 

Théophile SCHNEIDER, one of the founders of the famous ROCHET - SCHNEIDER, made conventional cars which competed without succes in first-class competition.
He started his own car production in Besancon, a small town in the east of France, in 1910.
In 1931 the last Th. Schneider was built. For me this car had one of the most sophisticated emblems ever made.

Size	4.0 cm x  14.7 cm
Year	1925
Estimate

backside without makers mark ( the green wire was added later )

1926 advertisement seen in Englebert Magazine

Here you see a  colored advertisement of 1925 so it is easy to date this emblem:

There are only a few advertisements by Th. Schneider. It looks as if the company did not have a large budget for advertisements. 

 

1920 advertisement published in the French OMNIA magazine

 

 To my knowledge there was only a second enameled radiator emblem:

Not as extravagant as the 1925 emblem. Here, the three initial letters of the company name were simply placed in a diamond shaped frame.

Size	9.6 cm x 5.8 cm
Year	1913
Estimate

 

 This emblem could also be precisely dated thanks to a sales brochure:

 

side view of the Th. Schneider automobile

 For more information about the ROCHET - SCHNEIDER automobiles please click here.

For more emblems see older posts or top right ( list of car makers ).
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