EARL / USA

 The EARL radiator emblem was silvered

The EARL Motor Inc.  of Jackson / Michigan ( 1922 - 1923 ) was a short-living company. The EARL would be the old BRISCOE with some of its problems worked out [Kimes, Clark].
In 1922 they sold 1,474 and in 1923 only 406 cars, so the emblem is quite rare.

Dimensions	6.2 cm
Year	1922 - 1923
Estimate

reverse of an original EARL emblem

For more beautiful emblems from other automobiles see top right of this page ( list of car makers ).

BELL / UK

BELL radiator emblem

Here you see the British BELL emblem. The BELL car (1905 - 1914)  was made in Yorkshire with the boast of being heavier than usual. It was popular as a Taxi. But there was no fame outside its own district. Production ceased with the beginning of WWI.

Dimensions	7.3 cm
Year	1914
Estimate

BELL emblem before restoration

For more beautiful emblems from other automobiles see top right of this page ( list of car makers ).

BELL / USA

BELL radiator emblem

The BELL Motor Car Company from York / Pennsylvania was organized in 1915 and started car production in 1916. Their best year was 1919 with 516 cars sold. From 1916 to 1922 they produced 1,573 cars. There is no relation with the British or the French BELL automobiles.

Dimensions	6.1 cm x 6.1 cm
Year	1916 - 1922
Estimate

BELL radiator emblem with contemporary ad

Reverse of the BELL radiator emblem: no maker´s mark

Later there was a cast pot metal emblem that I present here:

Emblem property of the K.Hohl collection

For more beautiful emblems from other automobiles see top right of this page ( list of car makers ).

MERCER / USA

MERCER radiator emblem collection

The MERCER was named after the Mercer County, New Jersey, where it was made from 1910 to 1925. The most famous MERCER of all was the type 35 Raceabout of 1911 [Georgano]. This car had no enameled radiator  emblem yet but a brass emblem.
To my knowledge there have been 4 different enameled radiator emblems. Here you see all four.
The type 22-70 appeared in 1915;  the type 22-72 appeared in 1916 and the type 22-73 in 1917.
So it is easy to date the emblems.
Their best year was 1916 with 1,431 cars sold. In 15 years the produced about 12,800 cars

Dimensions	5.0 cm x 4.4 cm
Year	1915- 1925
Estimate

reverse of the 1917 MERCER emblem with maker´s mark

For more beautiful emblems from other automobiles see top right of this page ( list of car makers ).

AMCO / USA

Emblem property of the K.Hohl collection

The AMCO (1919 - 1920) used a 4-cylinder engine and could be had either with with left- or right -hand drive. The radiator was especially designed for tropical climates and most of the cars were marketed in beige [Georgano]. They produced for export only.
The back of the emblem reads: ROBd Robbins Attleboro MASS

Dimensions	5.1 cm x 3.8
Year	1919 - 1920
Estimate

As you can see here there is a nice repro from Harry Pulfer:

For more beautiful emblems from other automobiles see top right of this page ( list of car makers ).

REO / USA

REO / LANSING / USA  ( 1906 - 1936 ) later DIAMOND - REO
 

It is a pleasure to collect REO emblems. There are so much variations as it was a very long lived firm. You still can find never seen before emblems.
The three letters REO are standing for Ransom Ellis Olds, the founder of the Oldsmobile.
But in 1906 he was forced to found a new car manufactory.

1905 REO (16 HP touring car ) brass radiator with engraved letter REO - so far  no separat emblem 

In 1910 the first enameled emblem was mounted on the radiator. It was the same year when REO established a second factory in Canada. Only this year the wings are showing down.
So here I present you the ultra rare Canadian wings down emblem:

Canadian REO radiator emblem ( the red background is not original )

Size	6.4 cm x 7.5 cm
Year	1910
Estimate

Here you see the USA REO wings down emblem of 1910. An ultra rare piece.

 property of the Murray Shears collection

Size	6.4 cm x 7.5 cm
Year	1910
Estimate

In 1911 there was a very colorful radiator emblem using transparent green and blue enamel.
5,278 cars were built this year. A very sought after REO emblem. You have to look years for it (as me).

Size	7.0 cm x 5.8 cm
Year	1911
Estimate

backside with makers mark from ROBBINS CO ATTLEBORO

The next  emblem - of a long series - showing the wings upwards - is the 1912 emblem of REO THE FIFTH.
It was a best seller, REO became number 7 of the US automobile industry  after FORD, WILLYS-OVERLAND, STUDEBAKER, BUICK, CADILLAC and HUPMOBILE.
So it is not really difficult to find this emblem:

Size	6.8 x  7.8 cm
Year	1912 - 1919
Estimate

1913 brochure showing the radiator with emblem

brochure front page

  REO was also very successful in exports, including to the Nordic countries. Here are two advertisements from the Swedish magazine SVENSK MOTOR TIDNING:

1924 Swedish advertisement

1924 Swedish advertisment

The next emblem is from the REO, Model T-6, the first  REO with a six-cylinder engine, so you can read THE SIX. REO was still in the top 10 of the U.S. car industry so it is quite easy to find a well preserved emblem:

REO emblem with maker`s mark: S.D.CHILDS & CO CHICAGO

Size	6.8 x  7.8 cm
Year	1919- 1926
Estimate

Now we see a REO radiator emblem in smaller size without a model number. It was mounted on a REO truck.

no maker´s mark on the reverse

Size	5.6 x  6.8 cm
Year	1928
Estimate

This is a rare REO (RIO) emblem. They used it when exporting cars to South America. Nice play on words as the pronunciation is the same. The "RIO" was even  a trademark, filed in December 1928 by REO.

reverse with maker´s mark: THE D. L. AULD CO COLUMBUS O

Size	5.6 cm x6.8 cm
Year	1928
Estimate

This is the emblem from the first REO Flying Cloud, that appeared in the year 1927.

Size	6.0 x  7.5 cm
Year	1927
Estimate

In 1933 you find this radiator / hood emblem on the REO Flying Cloud:

no maker´s mark on the reverse

Size	6.2 x  3.7 cm
Year	1933
Estimate

From 1910 to 1911 the OWEN Motor Car Company produced a four-cylinder car in Detroit. Most of these cars bore the name OWEN, though a few of the final cars in 1911 were marketed as thr R-O [Kimes, Clark]
Here you see the ultra rare R-O emblem from a car manufactured by REO.

Size	5.5 cm
Year	unknown
Estimate

R.E.O. it is not a boy group..
This is a particularly fine piece because the emblem shows the the truck where it was on. If you look from near you even can see the emblem on the radiator. What a nice idea. This emblem is before polishing.

Size	8cm x 6.5 cm
Year	unknown
Estimate

In 1930 REO offered a new series SPEEDWAGON trucks.
There have been half a dozen of different radiator badges.

Size	12.0 cm x 8.5  cm
Year	1930 - 1931
Estimate

brochure showing the Master  Speed Wagon chassis

This REO Speed Wagon emblem was seen in the collection of my friend Joop J. There are other versions in black and red.

as you can see there was also a giant REO Speed - Wagon emblem ( just compare with the regular 1913 emblem )

Size	16 x  13 cm
Year	ca. 1928- 1929
Estimate

A new series of trucks made its debut in 1934 called REO Gold Crown and REO Silver Crown.
Here you see a very rare GOLD CROWN emblem:

emblem made of solid brass

Size	8.0 cm x 6.7 cm
Year	c. 1934 - 1936
Estimate

next generation of the Speed Wagon

Size	16.7 cm x 4.9  cm
Year	1930 - 1931
Estimate

1934 REO Flying Cloud hood emblem

Size	14.4 cm x 8.4  cm
Year	1933 - 1934
Estimate

REO FLYING CLOUD car emblem

Size	7.6 cm
Year	1935 - 1936
Estimate

brochure showing proudly the new emblem

                                                     Do you like my REO emblem collection ?


After 1936 REO was no longer in the car industry, but they still produced commercial trucks under the name DIAMOND - REO until the  seventies. Today VOLVO owns the rights of the brandname.


For more  emblems from other automobiles see top right of this page ( list of car makers ).
When using a smart phone please use the button web view.