Most of his cars were in the lower price range. In1922 he sold 22,615 DURANT cars. The best year was 1929 with a production of 34,163 cars. In 1926 only a few cars were built and in 1927 not a single car was built.
He restarted 1928 with a production of 28,000 cars. The last year (1932) only 843 cars were sold.
When collecting DURANT radiator emblems you will see that there are four different versions.
All are easy to find and quite inexpensive.
The first regular DURANT emblem is showing a dragon on the top:
| Dimension | 4.5 x 6.5cm |
|---|---|
| Year | 1921 - 1926 |
| Estimate |  |
Here you see the same emblem in three different shapes:
 |
| left: original middle: restored right: attic find |
The second and the third DURANT emblems are showing the letter D.
Now the dragon moved down to the bottom and became much smaller.
| Size | 3.9 x 6.0cm |
|---|---|
| Year | 1928 |
| Estimate | |
In 1929 the letter D became white:
| Size | 3.9 x 6.0 cm |
|---|---|
| Year | 1928 |
| Estimate | |
In 1930 there was a completly new design of the emblem with red and white fields:
| Size | 3.0 x 5.5 cm |
|---|---|
| Year | 1930 - 1932 |
| Estimate | |
Nevertheless there is one extremly rare DURANT radiator badge:
In August 04, 1921 the first DURANT automobile was shown in New York. This emblem is believed to be a prototype used on the first Durant Models A-22 that were manufactured for the show. This emblem has exactly the same size as the emblem of the Sheridan, the last car designed by William C. Durant before leaving GM.
 |
| original 1921 prototype emblem (NOS) |
| Size | 4.5 cm x 6.5cm |
|---|---|
| Year | 1921 |
| Estimate |  |
 |
| backside with makers mark |
Collection of radiator emblems of the DURANT family of automobiles
For more car or truck emblems of the DURANT family of automobiles see top right ( list of car makers).
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