DURANT / USA

William C. DURANT, who had built up the GMC and CHEVROLET when it was independent, started his own DURANT brand in 1921 that lasted until 1932. He founded  many other firms as FLINT, FRONTENAC, STAR and RUGBY.

Most of his cars were in the lower price range. In1922 he sold 22,615 DURANT cars. The best year was 1929 with a production of 34,163 cars. In 1926 only a few cars were built and in 1927 not a single car was built.
He restarted 1928 with a production of 28,000 cars. The last year (1932) only 843 cars were sold.

When collecting DURANT radiator emblems you will see that there are four different versions.
All are easy to find and quite inexpensive.

The first DURANT emblem is showing a dragon on the top:

Dimensions	4.5 x  6.5cm
Year	1921 - 1926
Estimate

Here you see the same emblem in three different shapes:

left: original                   middle: restored             right: attic find

The second and the third DURANT emblems are showing the letter D.
Now the dragon moved down to the bottom and became much smaller.

Dimensions	3.9 x  6.0cm
Year	1928
Estimate

In 1929 the letter D became white:

Dimensions	3.9 x  6.0 cm
Year	1928
Estimate

In 1930 there was a completly new design  of the emblem with red and white fields:

Dimensions	3.0 x  5.5 cm
Year	1930 - 1932
Estimate

Collection of radiator emblems of the DURANT family of automobiles

For more beautiful car emblems and other emblems of the DURANT family of automobiles see top right ( list of carmakers).