Aug 17, 2018

FIAT / ITALY

The well known FIAT Company sold the first cars to the public in 1899.
In more then 100 years they used incountable numbers of different car emblems.
You  still can find FIAT emblems never seen before...

To my knowledge this was the first FIAT emblem,  used from 1899 to 1901. This emblem was affixed to the firewall,  i.e. the wall that separates the vehicle interior from the engine compartment.



Dimension
 7.4 cm x 5.2 cm

Year
1899- 1901
Estimate




One of my FIAT favorites:

firewall emblem showing the chassis number

This emblem was fixed at the firewall between motor  and passenger compartment.
In Europe it was used from 1901 to 1904. In the States Fiat used this emblem a few years longer.                            The advertisment from 1909 is proving this.

Dimensions 10.7 cm x 6.8 cm
Year1901 - 1909
Estimate






American FIAT sales brochure of 1909

really bad repro of the firewall emblem

From 1901 onwards FIAT always used a bevelled letter A:


An oval enamelled emblem followed for a full seventeen years, from 1904 until 1921:


On top you see the American FIAT radiator badge enamelled in transparent red and dark blue ( it is from the Lee Roy Hartung collection that was up for auction in 2011,  see post: Lee Roy Hartung).
In the middle the first European oval FIAT emblem, completly flat.
Down the first oval emblem that is curved.

Dimension10.2 cm x 6.0 cm 
Year1904 - 1921
Estimate



reverse without makers mark


Then came the first round FIAT emblem, red letters on white background. It was affixed to the radiator from 1921 - 1925, of course using a bevelled letter A.


Dimension7.3 cm with laurel
Year1936
Estimate


German sales brochure proudly showing the emblem


rare v-shaped version on a FIAT 519 S

Dimension6.8 cm x 8.6 cm
Year1923
Estimate


V-shaped emblem of my collection


reverse of the V-shaped emblem


1925 to 1930 came the next stage of evolution:

The typical FIAT blue with white letters emerged. The A is still bevelled top right.

Dimension  5.5 cm
Year1925 - 1930 
Estimate





there are two sizes: the large emblem is much rarer and more expensiv



In 1930 / 31 the emblem was still round. Left and right from the name FIAT you now find two strokes:



Dimension
 5.0 cm

Year
1930- 1931
Estimate

There was also a red version:





In 1932 the FIAT emblem became angular:

This angular form continued to be produced  even after WWII

Dimensions3.4 cm x  5.2 cm
Year1932 - 1939
Estimate



In the sixties and seventies there was a plastic hood emblem in the prewar style:


Dimensions  7.2 cm
Year1960 - 1970
Estimate



It wasn´t until the 1980s that the FIAT emblem underwent a radical development. A long rectangle with the four letters FIAT  separated by strokes, with the A no longer being bevelled, emerged for the first time in 1982.  It can thus already be seen that the emblems were continuing to pusue an abstract idea.




Dimensionsdiverse
Year1982 - 1999
Estimate




The highlight of abstraction was in the year 2000. Here, for six years FIAT only offered 5 strokes that were intended to symbolise the FIAT emblem:


The automobile drivers had  to inherently place the four letters between the strokes in their thoughts !

Dimensionsdiverse
Year2000 - 2005
Estimate



In 2002 came the backwards flip. FIAT recalled its own history and re - affixed the traditionally familiar FIAT lettering, with the A bevelled top right, to the automobiles in a round plastic version, thus citing the emblem of 1925:




Dimensionsdiverse
Year2002 - 2006
Estimate


In 2014 the FIAT emblem was re-modernised. The plastic emblem now recieved a red background, which had already been used in the same way in the 1920s and 1930s. This emblem continues to be used today as well.


evaluation for the recent plastic emblem ( middle )

Dimensionsdivers
Yearsince 2006
Estimate
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Now we have a look at FIAT special emblems:


FIAT  ISOTTA FRASCHINI radiator emblem

Dimensions
Year1905
Estimate

This radiator emblem is for sale. You just have to buy the whole machine, a FIAT chassis with ISOTTA FRASCHINI six cylinder engine. I saw this emblem on  a car offered at the BEAULIEU / ENGLAND swap meet 2013. They told me that the car is from 1905, so this should be one of the earliest enamelled radiator emblems ever made.  Or you buy for the asked price a nice apartement in down town LONDON....




This particular emblem was made by Bregonzio, a defunct radiator emblem factory in Italy. It is a prototype emblem that never found its way on a car radiator. I guess because a tree is not a symbol for motion or speed,....

reverse without makers mark
Dimensions5.3 cm x 10.0 cm
Yearunknown
Estimate




It is a pleasure to collect FIAT emblems. Even if your are collecting since years, you still find unknown FIAT emblems from special series. Here you see the letters FIAT in triangle with sunbeams behind.
Ever seen this emblem on a car ?
FIAT radiator emblem
Dimensions5.4 cm x 4.2 cm
Yearunknown
Estimate



backside without makers mark

Another mysterious FIAT  emblem. I don´t know a second FIAT emblem with white and yellow stripes. Do you ?          I guess it is not prewar; maybe from the fifties or sixties. But it is worth to be mentioned here because of it´s rarity.
FIAT special series
Dimensions5.7 cm x  8.3 cm
Yearunknown
Estimate



Here you see another FIAT emblem I couldn´t specify. The blue is (was) transparent as the red.
Who knows the type ?  Today I know that it is a front badge from FIAT buses of the ninteenfifties.

FIAT radiator emblem without makers mark

Dimensions4.4 x  8.4 cm
Yearca. 1955
Estimate




1955 FIAT TOPOLINO emblem seen in Italy in 2013

part of my FIAT emblem collection

look at the black enamelled emblem on top of the radiator. It is extremly rare

For more car and truck emblems see older posts or top right ( list of car makers ).

3 comments:

  1. Very surprising to see the 1899-1901 Fiat emblem type not rated higher in rarity and collectibility as those badges are so infrequently see (at least in the U. S.). The 1899 emblem is a real cool find and thanks for showing it to us!

    Francis at MotometerCentral.com

    ReplyDelete
  2. only two stars ? The reason is that it is made of brass only, no enamel, only letters and numbers. There no special attraction for the collector but the age.

    ReplyDelete
  3. Given the expert's explanation, the "two star" rating makes perfects sense. Please excuse my fondness for the simplistic . . . I have great appreciation for the simple sophisticated things in life and automobilia. Thank you for your time and clarification.

    ReplyDelete