Apr 23, 2019

SERVICE Motor Truck Co

 SERVICE / WABASH / USA  ( 1911 -1932 )

Is there a better name for a truck company ?  The SERVICE Motor Car Co. of Wabash / Indiana started in 1911 offering delivery models with a 22.5 hp 4-cylinder engines, friction transmission and chain drive. In 1914 it became the Service Motor Truck Co. and soon they expanded their range. In 1927 the company was acquired by Relay Motors. The last SERVICE truck was built in 1932.


From 1920 on the  Pyramid was their symbol

Size
9.1 cm x 5.7
Year
1920 - 1932
Estimate



there are original emblems with and without makers mark

1920 advertisment: bottom left you can read:  With the Red Pyramid on the radiator

 
 
 
 
1929 advertisment ( no more pyramid emblem )

 
 
 
 
repro made by Harry Pulfer where the color of the blue enamel is much too light.

 
 
 
unrestored original

 
 
 
For more emblems see older posts or top right ( list of car makers )
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