RadiatorEmblems: SERVICE Motor Truck Co

Apr 23, 2019

SERVICE Motor Truck Co

Is there a better name for a truck company ? The SERVICE Motor Car Co. of Wabash / Indiana started in 1911 offering delivery models with a 22.5 hp 4-cylinder engines, friction transmission and chain drive. In 1914 it became the Service Motor Truck Co. and soon they expanded their range. In 1927 the company was acquired by Relay Motors. The last SERVICE truck was built in 1932.

From 1920 on the Pyramid was their symbol

Dimension	9.1 cm x 5.7
Year	1920 - 1932
Estimate

there are original emblems with and without makers mark

1920 advertisment: bottom left you can read: With the Red Pyramid on the radiator

For more emblems see older posts or top right ( list of car makers )

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Welcome

I started collecting radiator emblems in 1976. I remember this clearly because I had to give my first car to the local scrapyard. It was a still nice looking Volkswagen squareback. The scrapyard director was interested in my car and I was interested in the emblems of all cars in the field. So a deal was made. And I went home with a bucket full of emblems. Later I've been on swap meets all around the world. I started buying emblems on Ebay in 1999. From this time on prices became comparable for the first time. This made it possible for me to invent a five-star system to categorize emblems based on their rarity and value.This table is applicable for original emblems in a good but not perfect shape. Not for reproductions.

All photos in this blog are copyrighted by the author of this blog, unless otherwise indicated. Excerpts and links may be used, provided that full and clear credit is given to https://www.radiatoremblems.com with appropriate and specific direction to the original content.

	A common pre-war emblem from a mass producer like Ford, Chevrolet, Chrysler etc. Value: 0$ - 50$
	Still a well known car but no high production quantities. Value: 50$ - 200$
	Here it starts with the highly collectible emblems. Value: 200$ - 500$
	A very rare and very desirable emblem. You have to look years to find one of these. Value: 500$ - 800$
	An ultra rare piece. Prices are sometimes 800$ and more.

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Apr 23, 2019

SERVICE Motor Truck Co

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