Apr 13, 2020

PACKARD / USA


The brothers James Packard and William Packard were in the electric accessories  industrie for cars when they decided to build their own car in 1899. This model Packard A had a single cylinder - engine. The first 4 -cylinder car was built in November 1902 and the first six - cylinder in 1911.
Finally the first 12 cylinder Packard was presented in 1915 called TWIN SIX.
Concerning  the radiator emblems there is an obvious connection  between the death of William Packard in 1928  and the first radiator emblem that appeared the same year. It is told that William Packard had denied the use of an radiator emblem. The years before his death the typical shape of the Packard radiator and the red hexagon in the hubcaps were their identification marks.

Their ( registered ) slogan: "Ask the man who owns one " became one of the most famous slogans in car advertisment history.

In 1928 following the death of James Packard the company adopted the Packard family coat of arms.
But what kind of bird did Packard use as trademark ? Is it a pelican, a cormorant or a swan ?
On all emblems  you find the pelican only. In 1937 Packard patented a swan as trademark and in 1939 a cormorant. But the swan and the cormoran were used as radiator mascots or hood mascots only. So finally all three birds were used.

Packards at their best represented a positiv high in engineering. After WWII Packard offered too late a modern V-8 engine to replace  the outdated inline 8-cylinder engine.
1956 was the last year for the independent PACKARD  cars. 
The last Packard badged car was made in July 1958.


The first PACKARD emblem was a triangle showing the radiator in the special PACKARD design.
These emblems were patented in 1910.


PACKARD emblems used as body plate logo

To my knowledge PACKARD automobiles made for the US market had no enameled radiator emblem in the shape of the patented logo.

Nevertheless I found a triangle radiator emblem made for PACKARD cars  exported to the UK:





And there was also  a very beautiful small brooch:




Here comes the first enameled radiator emblem:

first enameled PACKARD radiator emblem

Size5.7 cm x 4.2 cm
Year1928 - 1931
Estimate



PACKARD bought emblems from different manufacturers like FOX and other. Here with  D.L .AULD CO. stamp.


1930 sales brochure showing proudly the new emblem



There was a script for export cars and optional for domestic cars (1926 to 1929 ):





1929 radiator with Packard emblem and script



Three years after the first use of an emblem on top of the radiator PACKARD had another  idea to design the radiator shell. The radiator emblem became a crank hole cover emblem !


To my knowledge the TWIN SIX ( Ninth Series )  had the first crank hole cover emblem

Size
  5.7 cm x 4.2 cm
Year
 1932
Estimate












backside of a crank hole cover disc




Crank hole cover emblem
Size
  5.7 cm x 4.2 cm
Year
 1933 - 1937
Estimate





Crank hole cover emblem for the so called One Twenty Series

Size
  5.7 cm x 54.2 cm
Year
 1936 - 1937
Estimate





Crank hole cover emblem
Size
5.7 cm x  4.2 cm
Year
 1937
Estimate




It is a pleasure to collect PACKARD automobilia. You can always find never seen before emblems, mascots, scripts, hub caps, horn buttons  etc like the following Swiss radiator emblem:


1927 PACKARD made for the Swiss market

PACKARD export emblem made by Werner Risch / Zurich / Switzerland

Size
  
Year
 1927
Estimate



1923 Swiss  PACKARD advertisment

Later there was a chromed radiator badge for the RISCH PACKARD


typical PACKARD ID plate showing the early triangle PACKARD emblem


Some PACKARD cars also had very elaborate made hub cap  medallions:

hub cap medallion for the Tenth trough Seventeenth Series ( with makers mark from THE DL AULD CO.)
Size
  10.0 cm
Year
 1933 - 1939
Estimate





hub cap medaillon for the SUPER Eight (Eighteenth and Nineteenth Series,  no makers mark )
Size
  10.0 cm
Year
 1940 - 1941
Estimate



hub cap with enameled medallion

1933 - 1936 trunk rack emblem
Size
10.0 cm  
Year
 1933 - 1936
Estimate





There was also a series of  hood  side emblems  espacially for the PACKARD 12 in 1939, for the PACKARD  Super 8 One Sixty  and One Eighty  in 1939/ 1940 and for the Eighteens Series in 1949 ( One-Twenty and One-Ten ).


Hood side emblem with makers mark from DL AULD CO.
Size 5.7 cm
Year1939 - 1949
Estimate



 1939 / 1940 hood side emblem for the Super 8  One Eighty 

Hood side emblem for the Super 8  One Sixty


1939 hood side emblem for the Seventeenth Series Twelve
Size5.7 cm (emblem only )

Year 1939 - 1940

Estimate




1940 hood side emblem for the  Eighteenth series One - Ten


In November 1947 PACKARD presented three new PACKARD EIGHTS Series. They all had a very colorful enameled emblem:

emblem with makers mark from the FOX Company
Size
4.8 cm x  6.6 cm
Year
 1947 - 1949
Estimate







The last enameled PACKARD emblem appeared in 1953 on the CLIPPER. It was also used on the last PACKARD CARRIBEAN as a hood emblem.

emblem without makers mark

Size
  6.5 cm x 8.8 cm
Year
 1953 - 1956
Estimate





1940 PACKARD trunk emblem for the 180 Super eight series


And here a small choice of PACKARD horn buttons:

1940 PACKARD horn button


1941 PACKARD horn button


1949 PACKARD horn button


1951 PACKARD PATRICIAN horn button


1953 PACKARD horn button


1955 - 1956 PACKARD CLIPPER horn button


1957 PACKARD CLIPPER horn button



1955 / 1956 PACKARD CLIPPER grill ornament

original PACKARD dealer sign showing the red hexagon

Automobilia from PACKARD and other US car makers ( collection Eberhard Taenzer-Westphal )

For more emblems see older posts or top right ( list of car maker ).
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