Apr 13, 2020


PACKARD / DETROIT / USA   ( 1902 - 1958 )

The brothers James Packard and William Packard were in the electric accessories  industrie for cars when they decided to build their own car in 1899. This model Packard A had a single cylinder - engine.

The first 4 -cylinder car was built in November 1902 and the first six - cylinder in 1911.
Finally the first 12 cylinder Packard was presented in 1915 called TWIN SIX.
Concerning  the radiator emblems there is an obvious connection  between the death of William Packard in 1928  and the first radiator emblem that appeared the same year. It is told that William Packard had denied the use of an radiator emblem.

However, there was one exception not previously known in the literature. At the end of the First World War, Packard also built the standard truck, known as the "Liberty truck", on behalf of the government, which was then used in Europe. 

If you believe the information in Wikipedia, a total of 9362 "Liberty trucks" were built by various truck manufacturers in the USA, whereby Packard only built 5 (!) trucks. And this Packard Liberty truck had an emblem !

PACKARD Liberty truck ( period photo )

I found this radiator with emblem in France, where the truck probably stayed after the end of WWI and someone at least saved the radiator:

1918 1919 Packard Liberty truck radiator with iron emblem

The years before the death of William Packard the typical shape of the Packard radiator and the red hexagon in the hubcaps were their identification marks.

Their ( registered ) slogan: "Ask the man who owns one " became one of the most famous slogans in car advertisment history.

In 1928 following the death of James Packard the company adopted the Packard family coat of arms.
But what kind of bird did Packard use as trademark ? Is it a pelican, a cormorant or a swan ?
On all emblems  you find the pelican only. In 1937 Packard patented a swan as trademark and in 1939 a cormorant. But the swan and the cormoran were used as radiator mascots or hood mascots only. So finally all three birds were used.

Packards at their best represented a positiv high in engineering. After WWII Packard offered too late a modern V-8 engine to replace  the outdated inline 8-cylinder engine.
1956 was the last year for the independent PACKARD  cars. 
The last Packard badged car was made in July 1958.

The first PACKARD emblem was a triangle showing the radiator in the special PACKARD design.
These emblems were patented in 1910.

PACKARD emblems used as body plate logo

To my knowledge PACKARD automobiles made for the US market had no enameled radiator emblem in the shape of the patented logo.

Nevertheless I found a triangle radiator emblem made for PACKARD cars  exported to the UK:

And there was also  a very beautiful small brooch:

Here comes the first enameled radiator emblem:

first enameled PACKARD radiator emblem

Size5.7 cm x 4.2 cm
Year1928 - 1931

PACKARD bought emblems from different manufacturers like FOX and other. Here with  D.L .AULD CO. stamp.

1930 sales brochure showing proudly the new emblem

There was a script for export cars and optional for domestic cars (1926 to 1929 ):

1929 radiator with Packard emblem and script

Three years after the first use of an emblem on top of the radiator PACKARD had another  idea to design the radiator shell. The radiator emblem became a crank hole cover emblem !

To my knowledge the TWIN SIX ( Ninth Series )  had the first crank hole cover emblem

  5.7 cm x 4.2 cm

backside of a crank hole cover disc

Crank hole cover emblem
  5.7 cm x 4.2 cm
 1933 - 1937

Crank hole cover emblem for the so called One Twenty Series

  5.7 cm x 54.2 cm
 1936 - 1937

Crank hole cover emblem
5.7 cm x  4.2 cm

It is a pleasure to collect PACKARD automobilia. You can always find never seen before emblems, mascots, scripts, hub caps, horn buttons  etc like the following Swiss radiator emblem:

1927 PACKARD made for the Swiss market

PACKARD export emblem made by Werner Risch / Zurich / Switzerland


1923 Swiss  PACKARD advertisment

Later there was a chromed radiator badge for the RISCH PACKARD

typical PACKARD ID plate showing the early triangle PACKARD emblem

Some PACKARD cars also had very elaborate made hub cap  medallions:

hub cap medallion for the Tenth trough Seventeenth Series ( with makers mark from THE DL AULD CO.)
  10.0 cm
 1933 - 1939

hub cap medaillon for the SUPER Eight (Eighteenth and Nineteenth Series,  no makers mark )
  10.0 cm
 1940 - 1941

hub cap with enameled medallion

1933 - 1936 trunk rack emblem
10.0 cm  
 1933 - 1936

There was also a series of  hood  side emblems  espacially for the PACKARD 12 in 1939, for the PACKARD  Super 8 One Sixty  and One Eighty  in 1939/ 1940 and for the Eighteens Series in 1949 ( One-Twenty and One-Ten ).

Hood side emblem with makers mark from DL AULD CO.
Size 5.7 cm
Year1939 - 1949

 1939 / 1940 hood side emblem for the Super 8  One Eighty 

Hood side emblem for the Super 8  One Sixty

1939 hood side emblem for the Seventeenth Series Twelve
Size5.7 cm (emblem only )

Year 1939 - 1940


1940 hood side emblem for the  Eighteenth series One - Ten

In November 1947 PACKARD presented three new PACKARD EIGHTS Series. They all had a very colorful enameled emblem:

emblem with makers mark from the FOX Company
4.8 cm x  6.6 cm
 1947 - 1949

The last enameled PACKARD emblem appeared in 1953 on the CLIPPER. It was also used on the last PACKARD CARRIBEAN as a hood emblem.

emblem without makers mark

  6.5 cm x 8.8 cm
 1953 - 1956

1940 PACKARD trunk emblem for the 180 Super eight series

And here a small choice of PACKARD horn buttons:

1940 PACKARD horn button

1941 PACKARD horn button

1949 PACKARD horn button

1951 PACKARD PATRICIAN horn button

1953 PACKARD horn button

1955 - 1956 PACKARD CLIPPER horn button

1957 PACKARD CLIPPER horn button

1955 / 1956 PACKARD CLIPPER grill ornament

original PACKARD dealer sign showing the red hexagon

Automobilia from PACKARD and other US car makers ( collection Eberhard Taenzer-Westphal )

For more emblems see older posts or top right ( list of car maker ).
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1 comment:

  1. Nice collection...thanks for posting the photos!