Feb 14, 2021

STOEWER / GERMANY

 STOEWER ( 1896 - 1945 )

The "STOEWER" brand is one of the oldest automobile factories in Germany.  The brothers Emil and Bernhard Stoewer Jr. were great pioneers in automobile manufacturing. Bernhard Stoewer Sr. had a small factory for sewing machines and typewriters in the town of Stettin ( today Szczecin in Poland ), then the production of bicycles was added and from 1899 also automobiles were added. 

Around 1900 / 1901, they also manufactured electric mobiles. This was followed by trucks and passenger cars. The company did not survive the Second World War. After 1945, Stoewer automobiles were no longer built and the city of Szczecin became Polish.  However, vehicles were again built on the factory premises, namely FIAT automobiles under license.

Since 1928 the emblem shows a griffin, the heraldic figure of Pomerania.

1899  electric car, which obviously did not have an emblem yet.


STOEWER was also active in Italy:

1907 advertisment for STOEWER trucks ( no emblem yet )



first emblem: the letters G and S are standing for GEBRÜDER STOEWER ( = STOEWER BROTHERS )


1908 advertisment, radiator with the above shown emblem


To my knowledge the first radiator emblem with white letters and blue background appeared in 1912:

early STOEWER emblem


Size
  10.2 cm x 4.8 cm
Year
 1912 - 1928
Estimate


1911 STOEWER type B2 with enameled emblem


1917 advertisment showing the blue / white emblem

 

very rare crank hole cover with miniature emblem


 

this is an ultra rare STOEWER plate that was mounted on the steering column to indicate the gears and ignition

 


With the year 1920, the emblem was no longer placed on  front of the radiator, but  on the top of the radiator shell:

STOEWER type D5 ( 1920 - 1923 ) with emblem an top of the radiator

 

On the occasion of the 25th anniversary of the company, the vehicles received a special emblem, which was given a cisilated frame.

 However, the question arises as to how one knows when exactly the 25th anniversary took place because the specific literature pretends several dates,   ranging from 1896 to 1899.  A contemporary advertisment celebrating the anniversary would be perfect. But I couldn´t find such an ad.  What I found was a photo showing an offcial  STOEWER  salesroom  and there you can read: Gegründet 1896 (=founded in 1896 ). So the following emblem should be dated to 1921.

 


 
Size
10.2 cm x 4.9 cm

Year1921

Estimate

 

Anniversary emblem without makers mark


1924 STOEWER typ D9


The first emblem in the form of a coat of arms, showing the Pomeranian Griffin, appeared on the type F6, G8 and G14  in 1928. These cars also had a radiator mascot.


the holes are original to fix the emblem

Size
  7.4 cm x 5.3 cm
Year
 1928 - 1935 
Estimate


backside without makers mark


1929: 3 STOEWER  GIGANT with 8-cylinder engine starting to the Alpine Tour


The next emblem version had no more holes to fix it on the radiator shell, it was soldered only



Size
  4.8 cm x 6.1 cm
Year
1928 - 1935
Estimate


   1931 STOEWER type V5 with emblem and mascot. First German Front-Wheel-Drive car (photo factory archive )


1931 STOEWER V5 radiator mascot


large trunk emblem ressembling the front emblem


Size
  7.0cm x 7.8 cm
Year
c. 1930
Estimate


1935 STOEWER type R 150 with masot ( photo factory archive )


1935 STOEWER R 150 mascot


STOEWER GREIF JUNIOR: I made this photo in the nineteeneighties on a German Junk yard


1935 - 1939 STOEWER GREIF JUNIOR ( photo factory archive )


In 1937 two new STOEWER vehicles were offered, the type SEDINA and the type ARCONA.

These were very representative vehicles,  they no longer had an emblem, but they had an interesting radiator mascot:

1937 - 1942 STOEWER ARCONA / SEDINA hood ornament


                                         early  hubcap with an emblem ressembling the blue / white radiator emblem


For more emblems see older posts or top right ( list of car makers ).

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