Oct 24, 2023

BENJAMIN / FRANCE

 BENJAMIN  /  BENOVA  / PARIS / FRANCE ( 1921 - 1929 )

The BENJAMIN brand was founded on November 24, 1920 by Maurice Jeanson. Just 10 months later, on September 26, 1921, the first vehicle was officially registered and licensed. The vehicles successfully participated in numerous races. Very intensive advertisements were placed in magazines, so that the brand was virtually over-represented. However, the actual sales success remains unclear to this day. The subsequent decline of the cyclecar genre also affected Benajmin.

In 1927, the company was doing very badly economically. To give the brand new impetus it was renamed from BENJAMIN to BENOVA. The new name was composed of BENJAMIN and NOVA = BENOVA.  It all didn't help, in 1929 the company had to close.

 

This emblem is a mystery. It shows a car in the style of the twenties. In any case, the car shown has a sleeker body than the first Benjamin. In this respect, the emblem should be from the mid-twenties. However, so far there is no photo of a car with such an emblem.


 

1922 ad showing the rectangular emblem



Size
  14.1 cm x 4.1 cm
Year
 1922 -1926
Estimate


backside without makers mark


1923 magazine showing the white emblem with red letters


1926 advertisment in Englebert magazine


there was also a much rarer emblem in red with white letters


In 1926 a new, oval emblem appeared on the radiator:


Size
  13.1 cm x 5.1 cm
Year
 1926 - 1928
Estimate




In 1928 the company was renamed BENOVA  ( composed word of BENJAMIN and NOVA  )




Size
  7.0 cm x 3.4 cm
Year
 1928 - 1929
Estimate



repro emblem made with the original dies


all repro emblems have a central stud


rare original script


in 1929 the last advertisment

Fore  more emblems see older posts or top right ( list of car makers ).

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