BENJAMIN / BENOVA / PARIS / FRANCE ( 1921 - 1929 )
The BENJAMIN brand was founded on November 24, 1920 by Maurice Jeanson. Just 10 months later, on September 26, 1921, the first vehicle was officially registered and licensed. The vehicles successfully participated in numerous races. Very intensive advertisements were placed in magazines, so that the brand was virtually over-represented. However, the actual sales success remains unclear to this day. The subsequent decline of the cyclecar genre also affected Benajmin.
In 1927, the company was doing very badly economically. To give the brand new impetus it was renamed from BENJAMIN to BENOVA. The new name was composed of BENJAMIN and NOVA = BENOVA. It all didn't help, in 1929 the company had to close.
1922 ad showing the rectangular emblem |
Size
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14.1 cm x 4.1 cm
|
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Year
|
1922 -1926
|
Estimate
|
|
backside without makers mark |
1923 magazine showing the white emblem with red letters |
1926 advertisment in Englebert magazine |
there was also a much rarer emblem in red with white letters |
In 1926 a new, oval emblem appeared on the radiator:
Size
|
13.1 cm x 5.1 cm
|
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Year
|
1926 - 1928
|
Estimate
|
|
In 1928 the company was renamed BENOVA ( composed word of BENJAMIN and NOVA )
Size
|
7.0 cm x 3.4 cm
|
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Year
|
1928 - 1929
|
Estimate
|
|
repro emblem made with the original dies |
all repro emblems have a central stud |
rare original script |
in 1929 the last advertisment |
Fore more emblems see older posts or top right ( list of car makers ).
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