Feb 18, 2024

AGA / GERMANY

 

AGA /  BERLIN / GERMANY  ( 1919 - 1928 )

Finally I´am able to present you an enameled emblem from AGA / Germany built in my home town Berlin.
In 1919 the AGA started their car production with a small 1.4 liter with 4-cylinder 16 hp engine. In the beginning twenties they sold quite well, offering a better 20hp engine. So there were a lot of AGA taxi cabs in Berlin. The last AGA was the AGA - SPEZIAL still proudly presented at the International Automobil exhibition in Berlin in 1928.
But there was never a regular production and AGA closed the car production still the same year.


I was told that this emblem may be a advertisng emblem. I don´t think so because of it´s size. 5.4 cm x 7.0 cm are a normal size for a radiator emblem.  Promotional emblems such as brooches or pins are always much smaller.

 
AGA emblem
 
Size
 5.4 cm x 7.0 cm
Year1928

Estimate

 
 
 
the last AGA advertisment for the AGA -SPEZIAL, published in 1928

 
 
 
the AGA logo was patented in 1920


 
 
 
AGA  on the Motor Show / Berlin 1921

 
 
 
1922 advertisment: the complete AGA program

 
 
 
 
1923 AGA with angular fenders and v - shaped radiator  ( photo collection Thomas Ulrich ).

 
 
 
1921 advertisment showing the AGA with angular fenders

 
 
1923 AGA car used to advertise new bumpers (called: "Federstahl-Puffer" )


 
 
1924 advertisment   AGA in Egypt

 
 
 
AGA with v- shaped radiator and brass emblems

 
 
1924 AGA advertisment showing 3 types of AGA cars

 
 
AGA seen in a German museum in 2020

 
 
 
 
1926 advertisment with red emblem, although this color was never on any radiator emblem

 
 
 
 
 
1925 AGA with conventional fenders  (photo collection Thomas Ulrich ).

 
 
 
1925 advertisment, again showing the emblem in red 



AGA merchandising in the nineteentwenties:  something to smoke and something to write

 
 
AGA brass emblem mounted in the middle of the radiator when the v - shaped radiator was gone on the type C 6/20

 
Although numerous AGA vehicles were used as cabs, especially in their home city of Berlin, photos of AGA cabs are extremely difficult to find, so I am pleased to  show one here:
 
 
photo: collection Claus H. Wulff

 
 
 
my AGA type C 16/20 radiator

 
 
 
to my knowledge  the AGA hubcap was not modified during the 10-year production period of the vehicles.


 
 
not dated, but one of the last AGA ads

 
 
 
Built in 1919, the building still exists. It was even listed as a historical monument in the nineteen-nineties. I took the photo in 2023.

 
 
 
 I made some research about the AGA history. And here I can show you why AGA had no chances to survive.  When you buy potatoes you look at the price per kilogramm. But you can also do this when you a buy a car. And here is the astonishing result:
 
1 kilogramm FORD Model T = 1.66 Reichsmark    1 kilogramm AGA = 6.69 Reichsmark ! Any questions ?

 
 
 
In Sweden the AGA car was marketed under the name TV = Thulinwerken. Around 300 vehicles were sold. This car also had a triangle emblem but the other way round:



 
If you want to know all about the AGA history just buy the book from Kai-Uwe Merz:
Der AGA- Wagen, published in 2011.

For more emblems  see older posts or top right of this page ( list of car makers ).
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