MORETTI / TORINO / ITALY

MORETTI / TORINO / ITALY ( 1925 - 1989 )

The MORETTI MOTOR CAR COMPANY was founded by Giovanni Moretti in Turin / Italy in 1925 offering motorcycles.
In 1928 he presented his first car, a three seater with a two-cylinder engine, but only a prototype was built.

During WWII  a commercial car electric powered was built, because all fuel was bound for the military.

It was designed by the famous coachbuilder Pietro Frua, who did not receive any orders for other civilian vehicles due to the Second World War.

Sadly no Elettrocarri has survived, but I found this wonderful front emblem:

 A bull was used as symbol for strengh. Perhaps the emblem was also designed by Pietro Frua, just like the bodywork. Why would he have left this job to someone else?

Size	10.00  cm
Year	1942 - 1944
Estimate

the bus looks a bit clumsy, at least not the elegant style of Pietro Frua, probably due to the difficult times of war

another  ( bad ) picture showing the MORETTI ELETTROCARRI

In 1945 MORETTI presented the type CITA, a small car with 350ccm engine.

During the nineteenfifties the MORETTI cars still had an emblem showing the bull

Size	4.2 cm x 5.1 cm
Year	1945 - 1959
Estimate

1954 MORETTI Typ ALGER LE CAP

MORETTI brochure of the nineteenfifties showing the badge

no more bull:  simplified MORETTI front badge of the sixties and seventies

Size	3.5 cm x 4.0 cm
Year	c.1970
Estimate

 

 

 

there are two different sizes of the new emblem

 

 

MORETTI fender emblems of the seventies

Size	8.8 cm x 0.8 cm
Year	c. 1970
Estimate

 

For more car and truck emblems see older posts or top right (list of car makers ).

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