STEYR / GRAZ / AUSTRIA

STEYR / GRAZ / AUSTRIA  ( 1920 - today   (MAGNA STEYR ) )

Leopold Werndl founded an arms factory in 1864. After the end of the First World War, he had to look for a new field of production, like many other manufacturers such as GRADE, MAUSER etc.

In 1920, the first STEYR automobiles appeared, which were also known as "weapon cars" due to their origin.  They were developed by Hans Ledwinka, who also worked for Nesselsdorfer and TATRA. In 1929, STEYR Werke merged with AUSTRO - DAIMLER to form the new DAIMLER-STEYR-PUCH-AG.

After the end of the Second World War, FIAT models were built under license, all of which were given their own emblem. From 1979, there was a collaboration with MERCEDES - BENZ, who had their G model manufactured there.

 As a former weapons manufacturer, STEYR chose a target as its emblem, just like MAUSER in Germany.

 The first STEYR automobiles had a v - shaped radiator with a v- shaped emblem:

Size
Year	1920 - 1926
Estimate

 

 

early advertisment ( 1921)

 

 

early STEYR automobile,  called: WAFFENAUTO 

 I was told that  vehicles exported to the UK were marketed there as  ALPINE, with an emblem showing the word ALPINE instead of STEYR.

Sorry for the quality of this photo, I couldn´t find a better one

 

Size
Year	c. 19222
Estimate

 

1923 advertisment STEYR still with v - shaped radiator

 

 The following emblem is a mystery. I wasn´t able to find any photo or advertisment showing an oval STEYR emblem.  In any case, it is not from a pointed radiator, because it is not V - shaped and also shows no damage in the center as would occur if such an emblem has been bent.

 

 The last STEYR vehicles with v-shaped radiators were delivered in 1926 / 1927. After that, this fashion trend was also over at STEYR.

Size	5.2 cm
Year	1927 - 1939 ( various sizes)
Estimate

 

STEYR radiator made of German silver !

 

 advertisment in a German magazine (MOTOR by Braunbeck)

 

Size	7.0 cm ( various sizes )
Year	1926 - 1939
Estimate

 

 

First advertisment I could find that shows a flat radiator with flat emblem ( 1927)

 

 STEYR was particularly good in producing / assembling vehicles under license. In 1932, for example, the type 1,2 Liter was created under license from  OPEL, which was given its own emblem:

Size	6.5 cm  x   5.5 cm
Year	1932
Estimate

 

1932 brochure

 

1936 saw the launch of the STEYR Type 50 and later Type 55, called the STEYR BABY, which was not given a special emblem. It had the well known round emblem. It was also available as a small truck, of which only 205 were built:

STEYR Type 150  ( 1938 - 1939 ) seen in Austria in 2014

After the end of the Second World War, truck production was to be continued at the STEYR plants.A few years later  an agreement was concluded with FIAT.  FIAT  - STEYR models were assembled from 1948 onwards, all of which were given their own emblem indicating their origin.

I´ve never seen this emblem on a car. Do you ?

Size	3.5 cm x 5.3 cm
Year	1948 (year uncertain )
Estimate

 

Here is the standard emblem for the FIAT - STEYR vehicles. Special models were also given special emblems as shown below.

1956 hood emblem ( no makers mark )

Size	4.0 cm x 7.2 cm
Year	1950 f.
Estimate

v - shaped emblem with large chrome frame

emblem for the type 2000 STEYR = FIAT 1400 (still slightly v - shaped)

Size	3.9 cm x 5.8 cm
Year	1950-
Estimate

close up showing the 2000 STANDARD emblem and the STEYR 2000 STANDARD script on the hood

                                                             STEYR 2000 = FIAT 1400 B

here STEYR 2000 = FIAT 1900 ( v - shaped )

STEYR 2000 = FIAT 1900 A ( flat emblem )

STEYR 2300 SPORT = FIAT 1900 B

Finally the last enameled version:

STEYR FIAT emblem without any type on it ( metal chorme base like FIAT / ITALY )

Size	8.7 cm x 6.0 cm (with chrome base)
Year
Estimate

large and small version

The very last model was sadly only  painted:

Size	4.0 cm x 6.4 cm
Year	1960
Estimate

 So I showed you 11 post war variations. May be there are even more...

 

 

Back to the STEYR trucks:

1928 advertisment in a German magazine (MOTOR by G. Braunbeck)

Post war truck type 380 had a large chromed base with the well known round emblem:

1954 emblem of the  STEYR DIESEL LASTWAGEN with chrome base

Size	38.2 cm x 12.0 cm ( with base)
Year	1962
Estimate

1954 manual for the STEYR DIESEL LASTWAGEN

1954 STEYR type 380  seen in Austria in 2018

 Last not least one of my favorite emblems, the 1962 bus front emblem:

STEYR also had a licence to build SAURER buses so the emblem is showing two emblems in one

Size	15.3 cm
Year	1962
Estimate

 For mor emblems see older posts or top right ( list of car makers ).

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