Feb 25, 2019

AUDI / Germany

AUDI / GERMANY  ( 1910 - 1939  and 1965 to date )

AUDI was founded in 1910. Here is the first enameled emblem in the history of AUDI.
Before there was an oval brass emblem on the radiator with a small "a", so it says: audi.
The AUDI production stopped in 1939. The next Audi was the type 60 from 1965. It was a revised DKW F 102.

early version with brass letters and brass frame

8 cm x 6 cm


                      There is no makers mark, but the backside of an original has to look like this.

1914 advertisment showing an oval AUDI badge

original document for the trade mark  (logo) registration

ancient AUDI factory still showing the contemporary script in 2019

First AUDI radiator emblem; made of brass only. Seen in a German museum

brass emblem:  audi with small first letter

Before Audi also used an identification plate that was mounted under the hood:

AUDI plate made in the   " Art nouveau "  style

AUDI in WWI  (1917)

1917 advertisment: no need to show the car when you are so proud about your emblem

enameled AUDI emblem in the style of the ad shown above (backside with makers mark from LAUER)

3.6 cm x 5.0 cm
Yearc. 1914 - 1917


another AUDI advertisment showing an emblem in the style above (collection Michael Schlenger)

1921 advertisment and a recent emblem:   still the same letter - style


more than 100 years later: all emblems still in the same style


oval AUDI emblem in shape as found


after polishing:  you can see that it is chromed. So it is a later version used after WWII


brass hubcaps with old fashioned AUDI script, used before WWI

new AUDI script with large letter A (the brass hubcap was used before WWI, the chromed are later versions )

1924 adverisment with the new AUDI 1 emblem

In 1929 there was a new emblem with the  town´s  coat of arms of Zwickau / Saxony

wanted: don´ t hesitate to offer me this emblem

c.  8 cm x 6 cm
Year1929  - 1930


1929 / 30  AUDI Typ SS, seen in a German museum

After WWII there was a very similar emblem made of  chromed sheet metal. But I don´t know where and when it was used. Do you have an idea ?

1927 AUDI advertisment showing the old oval emblem on the radiator and the new AUDI 1 emblem printed in a circle

In 1930 the new AUDI front emblem was mounted on the radiator shell showing a big 1 on a hemisphere, but it  was already registered as a trademark in 1924.

6.3 cm x 3.9 cm


Pay attention, there are reproductions so look at the backside:

left: original                              right: repro

this is a very special AUDI 1 emblem, because the outline is 100% the same as a DKW emblem because the AUDI Type P used the DKW radiator shell

3.7 cm x 6.4 cm


The DKW-style AUDI emblem was used on the AUDI Typ P in 1931

The AUDI P from 1931 was a cheap AUDI to boost the production numbers. It was no more than a DKW 4=8 with an engine from the PEUGEOT 201. Therefore I guess the letter "P" stands for PEUGEOT.  Only 327 AUDI type P were made, so it is a very, very rare emblem  (thank you Martijn for the information and the following photo !) .

1931 AUDI typ P  (photo Martijn van Zwieten)

1926 advertisment showing on the radiator the blue oval emblem and top left the a new AUDI 1 emblem

AUDI 1 emblem  (size: 6.1 cm x  9.0 cm ) never seen on a car ?!

1924 advertisment showing the AUDI 1  emblem

1913 AUDI advertisment with old fashioned letter A

In the nineteen - thirties there was also a ( rare ) dasboard emblem:

6.5 cm
Yearc. 1934

enameled horn button of the nineteenthirties

6.2 cm  (with brass ring )
Yearc. 1932

Finally I found a spare wheel emblem that was used in the nineteen - thirties also:

size:  11.5 cm  x  8.2 cm


AUDI sparewheel emblem, but the wheelcover and the emblem doesn´t match


For more  emblems from see older posts or top right of this page ( list of car makers ).
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