Feb 25, 2019

AUDI / Germany

AUDI / GERMANY  ( 1910 - 1939  and 1965 to date )

AUDI was founded in 1910. Here is the first enameled emblem in the history of AUDI.
Before there was an oval brass emblem on the radiator with a small "a", so it says: audi.
The AUDI production stopped in 1939. The next Audi was the type 60 from 1965. It was a revised DKW F 102.


early version with brass letters and brass frame

Size
8 cm x 6 cm
Year1920

Estimate
 



                      There is no makers mark, but the backside of an original has to look like this.


By chance, during my research I found this advertisement for Josef Preissler's factory.
At the top left you can see the AUDI emblem. So it was manufactured by J. Preissler.




1914 advertisment showing an oval AUDI badge


original document for the trade mark  (logo) registration


ancient AUDI factory still showing the contemporary script in 2019


First AUDI radiator emblem; made of brass only. Seen in a German museum

brass emblem:  audi with small first letter

Before Audi also used an identification plate that was mounted under the hood:

AUDI plate made in the   " Art nouveau "  style


AUDI in WWI  (1917)


1917 advertisment: no need to show the car when you are so proud about your emblem


enameled AUDI emblem in the style of the ad shown above (backside with makers mark from LAUER)


Size
3.6 cm x 5.0 cm
Yearc. 1914 - 1917

Estimate
 


another AUDI advertisment showing an emblem in the style above (collection Michael Schlenger)


1921 advertisment and a recent emblem:   still the same letter - style

 

more than 100 years later: all emblems still in the same style

 

oval AUDI emblem in shape as found

 

after polishing:  you can see that it is chromed. So it is a later version used after WWI


 

brass hubcaps with old fashioned AUDI script, used before WWI



new AUDI script with large letter A (the brass hubcap was used before WWI, the chromed are later versions )


1924 adverisment with the new AUDI 1 emblem


In 1929 there was a new emblem with the  town´s  coat of arms of Zwickau / Saxony

wanted: don´ t hesitate to offer me this emblem

Size
c.  8 cm x 6 cm
Year1929  - 1930

Estimate
 



1929 / 30  AUDI Typ SS, seen in a German museum


After WWII there was a very similar emblem made of  chromed sheet metal. But I don´t know where and when it was used. Do you have an idea ?



1927 AUDI advertisment showing the old oval emblem on the radiator and the new AUDI 1 emblem printed in a circle


In 1930 the new AUDI front emblem was mounted on the radiator shell showing a big 1 on a hemisphere, but it  was already registered as a trademark in 1924.



Size
6.3 cm x 3.9 cm
Year1930

Estimate
 



Pay attention, there are reproductions so look at the backside:


left: original                              right: repro



this is a very special AUDI 1 emblem, because the outline is 100% the same as a DKW emblem because the AUDI Type P used the DKW radiator shell

Size
3.7 cm x 6.4 cm
Year1931

Estimate
 


The DKW-style AUDI emblem was used on the AUDI Typ P in 1931

The AUDI P from 1931 was a cheap AUDI to boost the production numbers. It was no more than a DKW 4=8 with an engine from the PEUGEOT 201. Therefore I guess the letter "P" stands for PEUGEOT.  Only 327 AUDI type P were made, so it is a very, very rare emblem  (thank you Martijn for the information and the following photo !) .


1931 AUDI typ P  (photo Martijn van Zwieten)



1926 advertisment showing on the radiator the blue oval emblem and top left the a new AUDI 1 emblem



AUDI 1 emblem  (size: 6.1 cm x  9.0 cm ) never seen on a car ?!


1924 advertisment showing the AUDI 1  emblem


1913 AUDI advertisment with old fashioned letter A

In the nineteen - thirties there was also a ( rare ) dasboard emblem:

Size
6.5 cm
Yearc. 1934
Estimate



enameled horn button of the nineteenthirties

Size
6.2 cm  (with brass ring )
Yearc. 1932
Estimate



Finally I found a spare wheel emblem that was used in the nineteen - thirties also:

size:  11.5 cm  x  8.2 cm



 

AUDI sparewheel emblem, but the wheelcover and the emblem doesn´t match

 

For more  emblems from see older posts or top right of this page ( list of car makers ).
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