AUDI / GERMANY ( 1910 - 1939 and 1965 to date )
AUDI was founded in 1910. Here is the first enameled emblem in the history of AUDI.
Before there was an oval brass emblem on the radiator with a small "a", so it says: audi.
The AUDI production stopped in 1939. The next Audi was the type 60 from 1965. It was a revised DKW F 102.
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early version with brass letters and brass frame
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Size
| 8 cm x 6 cm |
Year | 1920
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Estimate |
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There is no makers mark, but the backside of an original has to look like this.
By chance, during my research I found this advertisement for Josef Preissler's factory.
At the top left you can see the AUDI emblem. So it was manufactured by J. Preissler.
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1914 advertisment showing an oval AUDI badge |
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original document for the trade mark (logo) registration |
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ancient AUDI factory still showing the contemporary script in 2019 |
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First AUDI radiator emblem; made of brass only. Seen in a German museum |
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brass emblem: audi with small first letter |
Before Audi also used an identification plate that was mounted under the hood:
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AUDI plate made in the " Art nouveau " style |
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AUDI in WWI (1917) |
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1917 advertisment: no need to show the car when you are so proud about your emblem
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enameled AUDI emblem in the style of the ad shown above (backside with makers mark from LAUER)
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Size
| 3.6 cm x 5.0 cm |
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Year | c. 1914 - 1917
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Estimate |
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another AUDI advertisment showing an emblem in the style above (collection Michael Schlenger)
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1921 advertisment and a recent emblem: still the same letter - style
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more than 100 years later: all emblems still in the same style
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oval AUDI emblem in shape as found
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after polishing: you can see that it is chromed. So it is a later version used after WWI
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brass hubcaps with old fashioned AUDI script, used before WWI
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new AUDI script with large letter A (the brass hubcap was used before WWI, the chromed are later versions )
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1924 adverisment with the new AUDI 1 emblem
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In 1929 there was a new emblem with the town´s coat of arms of Zwickau / Saxony
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wanted: don´ t hesitate to offer me this emblem |
Size
| c. 8 cm x 6 cm |
Year | 1929 - 1930
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Estimate |
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1929 / 30 AUDI Typ SS, seen in a German museum |
After WWII there was a very similar emblem made of chromed sheet metal. But I don´t know where and when it was used. Do you have an idea ?
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1927 AUDI advertisment showing the old oval emblem on the radiator and the new AUDI 1 emblem printed in a circle
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In 1930 the new AUDI front emblem was mounted on the radiator shell showing a big 1 on a hemisphere, but it was already registered as a trademark in 1924.
Size
| 6.3 cm x 3.9 cm |
Year | 1930
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Estimate |
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Pay attention, there are reproductions so look at the backside:
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left: original right: repro |
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this is a very special AUDI 1 emblem, because the outline is 100% the same as a DKW emblem because the AUDI Type P used the DKW radiator shell
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Size
| 3.7 cm x 6.4 cm |
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Year | 1931
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Estimate |
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The DKW-style AUDI emblem was used on the AUDI Typ P in 1931
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The AUDI P from 1931 was a cheap AUDI to boost the production numbers. It was no more than a DKW 4=8 with an engine from the PEUGEOT 201. Therefore I guess the letter "P" stands for PEUGEOT. Only 327 AUDI type P were made, so it is a very, very rare emblem (thank you Martijn for the information and the following photo !) .
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1931 AUDI typ P (photo Martijn van Zwieten)
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1926 advertisment showing on the radiator the blue oval emblem and top left the a new AUDI 1 emblem
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AUDI 1 emblem (size: 6.1 cm x 9.0 cm ) never seen on a car ?! |
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1924 advertisment showing the AUDI 1 emblem |
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1913 AUDI advertisment with old fashioned letter A |
In the nineteen - thirties there was also a ( rare ) dasboard emblem:
Size
| 6.5 cm
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Year | c. 1934
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Estimate |
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enameled horn button of the nineteenthirties
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Size
| 6.2 cm (with brass ring )
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Year | c. 1932
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Estimate |
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Finally I found a spare wheel emblem that was used in the nineteen - thirties also:
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size: 11.5 cm x 8.2 cm |
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AUDI sparewheel emblem, but the wheelcover and the emblem doesn´t match
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For more emblems from see older posts or top right of this page ( list of car makers ).
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